Pricing Web Work by Jean Kaiser Part 2 http://webdesign.about.com/library/weekly/aa102300b.htm

Price Fixing- Something you don’t want to do! http://www.antitrust.org/pricefixing/index.htm

How to set prices by Herb Wexler

http://www.suite101.com/article.cfm/preventing_mediocrity/88058

How do UK companies set prices? Downloadable articles by various authors. http://ideas.uqam.ca/ideas/data/Papers/boeboeewp67.html#author

Asked For A Discount? Raise Your Price by Peter Meyer http://www.meyergrp.com/marketing_2.html

A Step by Step Guide to Calculating What You Must -- or CAN -- Charge by Daniel P. Dern http://www.dern.com/hw2price.shtml

© 2002 Maria Marsala, President of Maria's Place: Coaching, Consulting and Courses. Maria works with daydream believers individually and in groups to custom-design systems and solutions that create professional success. For a free consultation or to subscribe to our e-zine visit http://www.CoachMaria.com

Over time, your Ideal Client Profile will change as you raise your standards, alter your business plan or add new products. To be prepared for such re-evaluations, take note of who you are really attracting to your business: who is asking questions, who is buying, and who is subscribing to your newsletters. Keep track of these things over time, analyze patterns you see and use information to your best advantage when deciding on, and marketing to, your ideal client.

Answer these “Ideal Client Questions”

If you are completing area below using Word 2000, use gray shaded area, which will expand as you type. If you print this page, you’ll have enough space to write your answers in areas provided.

Age, gender, sexual preference, religion and whatever demographics fit.

What attributes do they posses? (Passion, consistency, committed)

What are they passionate about?

Where do they live? Where do they work?

What types of people, places or things do they like?

How do they learn and where do they like to go to learn?

What do they read? When do they read it? Where do they read?

What shops, Web sites, etc. do they purchase products from?

What meetings, groups, and classes do they attend?

What type of people are you attracting to your business?

Add answers to other questions you determine are important here.

© 2002 Maria Marsala, President of Maria's Place: Coaching, Consulting and Courses. Maria works with daydream believers individually and in groups to custom-design systems and solutions that create professional success. For a free consultation or to subscribe to our e-zine visit http://www.CoachMaria.com