Continued from page 1
Ask yourself
following questions:
1. How much money do you want to make on this project?
2. How many hours do you want to work?
Now all you need to is Divide these two numbers. Its that simple, you now have your hourly rate.
FORMULA 3
Use
following formula if you are interested on how to set
rates for your entire business.
Add up all costs to run business on an annual basis (including profits) by annual hours (2,080). This will give to you your pay rate.
1. Salaries + Overhead = Annual Costs
2. Divide Annual Costs by Annual Hours
So For example, if
following is true:
1. Salaries = $60,000
2. Overhead = $50,000
3. Annual Hours = 2,080
Then this is how you figure out
hourly rate:
200,000 / 2,080 = $52
FORMULA 4 - PRICING BY ORDER FORM
This method is
order form method. The reason I call it this is because you use an order form to add up all ingredients of
project. This would be how you figure out how much to charge for your work. I don't recommend using this method unless you are only designing simple sites that all have
same basic ingredients. Otherwise, there are too many variables to use an order form. Here is an example of an order form:
======================================================= Purchase Order # Customer # Company Name Domain Name Your Name Address State Zip Code Phone Number Fax Number Email Address
=======================================================
# of Pages
=======================================================
# of Photographs
=======================================================
# of Illustrations
=======================================================
# Custom-made Illustrations
=======================================================
# Custom-made Animation
=======================================================
# Forms
=======================================================
# Pages of Flash
=======================================================
# of Scripts (What Language)
=======================================================
Other
======================================================= | | TOTAL | | | | =======================================================
FORMULA 5 - ESTIMATION BY PROJECT
Most clients are going to want to hear how much
entire project is going to cost. Even if you have an hourly rate already, probably this isn't going to be acceptable to your future clients. It takes practice but you are going to need to learn how to break projects into individual tasks in order to estimate how long
project is going to take. Make sure to find out what responsibilities
client expects you to take care of. If
client expects you to do everything, then take this into account. If this is
case break up
project into
following phases in your mind:
======================================================= TASKS # Hours ======================================================= Administrative
=======================================================
Purchase Server / Domain
=======================================================
Planning / Flow Charting
=======================================================
Storyboarding / Mockups
=======================================================
Optimize Images
=======================================================
HTML / Programming
=======================================================
Create Prototype
=======================================================
Testing
=======================================================
Make Site Live
======================================================= | | TOTAL | | | | =======================================================
Now Visualize how many hours you feel each stage of your project is going to take. Add up all of these hours.
Multiply your hourly rate (figured out from one of
above formulas) by
total estimated number of hours for project (from above). This amount would be how much you bid on
project.
So For example, if
following is true:
1. Hourly Rate = $30
2. Total Estimated Project Hours = 50
Then this is how you figure out how much to bid on a project:
$30 x 50 = $1,500
Make sure that your client is very clear on what
scope of
project is. You should write a clear contract to make sure that
outline of
project is written down in clear terms, otherwise
client may take advantage of you.
The bottom line to your freelance business is that you want to make a good living. If your hourly rate seems too low then raise your rate till you feel comfortable with it. If several clients are way too eager to hire you as a freelancer, rethinking your hourly rate might be a good idea. On
other hand, if clients are very interested in you at first and then stop communicating with you after they hear what your hourly rate is, then you need to lower your rates. In other words, feel customers out to see whether your fees are correct or not.
If you have determined that your fees are too high then you might need to lower your overhead in order to lower your fees. Try cutting some of your unnecessary expenses in order to make ends meet. When you make
change over to freelancing, sometimes there is a little suffering at first. Don't worry; it doesn't usually last long if you know how to save when times are good.
Good Luck.
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