Creative psychological pricing strategies also include using a technique that seems to lower value of your product or service. Here's an example, if you charge a $400 annual fee for your service, try offering same service for $7.50 a week. It's almost same price but weekly cost of $7.50 seems to look cheaper than hundreds of dollars.

Test your products and services with psychological pricing. If it works for you, your sales just might increase!

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I’m not telling you this story just to blow my own horn. Okay, well maybe a little bit. My point is that if you do chose to be a joiner, make it count. Choose one that will give you opportunities of working on projects in which you have an interest.

Once you join a service club or a fraternal organization, get involved! Become active. Consider chairing a committee or becoming part of leadership. However, don’t take on more then you can or want to do. If you make a commitment, make sure you follow through and do very best job you can. Anything short of that could produce negative public relations for you.

One last thing about belonging to a service club or fraternal organization; your acceptance into one of these organizations is not invitation to unload or launch into a sales pitch at every meeting or at any meetings for that matter. Don’t make that mistake. However, there may be opportunities arise for direct marketing such as advertising at club-sponsored events, program guides, newsletters and others. We covered a number of these opportunities in "Marketing On The Cheap: Join The What?", see link above.

No permission is needed to reproduce an unedited copy of this article as long About The Author tag is left in tact and hot links included. We do request that we be informed of where it is posted so reciprocal links can be considered. Email floyd@sbmag.org