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Specifications and features: Tell exactly what product is. Give details about what buyer is getting.
Bonuses. Always include something extra, and make sure it has value - that it could be something people would order product just to get bonus. Tell specific dollar value so you can use that information in value build- up, or close.
Value build-up: Be explicit about reasons price of product is a good value. Make comparisons to other similar products that are more expensive with less gained. Offer a guarantee if at all possible. Anticipate and counter objections. Create a sense of scarcity. That is to say, give a deadline, explain why they need to act now, and keep your deadline real. Help visitor feel pain of not ordering~ exactly what won't change or get better unless they have your product.
Ordering: First, remember to ask for order. Make an "Order Now" link. Then, make ordering process and instructions absurdly clear. Imagine that this is your visitor's first ever on-line order. Give step-by-step directions. Also, give purchasing options: secure credit card pages and PayPal are most common, but include directions for ordering by check of phone if possible, even though it is rare that anyone does.
Post Script: In effect, this is a one-paragraph summary of your sales page, including a repetition of most important parts. Also, ask a final time for order.
After reviewing this list, find good examples by doing a little online research. You wouldn't ever copy another sales page, of course. Simply look for inspiring examples, and then say it in your own way.
M H Ahsan is an India based Journalist working for different print, electronic and new media organizations since last 14 years. He is a writer, director, producer and author of different publications, TV & Film programs and web portals.