Any radio scanner can be programmed to receive cordless telephone frequencies. Newer scanners have cellular telephone frequencies block, but these frequencies can be unblocked by anyone with a basic knowledge of radio electronics. Digital telephones are also radio transmitters, but a digital signal is unintelligible when heard on an analog receiver. Of course, a digital receiver would receive a digital telephone signal were it programmed to appropriate frequency. However, here is where spread spectrum technology comes in.

Spread spectrum was first used during World War II as a method to prevent torpedos being jammed en route to their target.

Digital spread spectrum uses a signal spread over a number of frequencies. These signals are difficult to intercept and demodulate and are resistant to jamming or interference. This provides for a clearer and cleaner telephone signal, as well as preventing monitoring of signal itself. It is also worth noting that cordless telephones are now available with an operating frequency of 2.4 GHz. Since most scanners do not receive into gigahertz range, this gives additional protection against interception and phone monitoring of your telephone signal as it is transmitted between handset and base.

Specifications and features: Tell exactly what product is. Give details about what buyer is getting.

Bonuses. Always include something extra, and make sure it has value - that it could be something people would order product just to get bonus. Tell specific dollar value so you can use that information in value build- up, or close.

Value build-up: Be explicit about reasons price of product is a good value. Make comparisons to other similar products that are more expensive with less gained. Offer a guarantee if at all possible. Anticipate and counter objections. Create a sense of scarcity. That is to say, give a deadline, explain why they need to act now, and keep your deadline real. Help visitor feel pain of not ordering~ exactly what won't change or get better unless they have your product.

Ordering: First, remember to ask for order. Make an "Order Now" link. Then, make ordering process and instructions absurdly clear. Imagine that this is your visitor's first ever on-line order. Give step-by-step directions. Also, give purchasing options: secure credit card pages and PayPal are most common, but include directions for ordering by check of phone if possible, even though it is rare that anyone does.

Post Script: In effect, this is a one-paragraph summary of your sales page, including a repetition of most important parts. Also, ask a final time for order.

After reviewing this list, find good examples by doing a little online research. You wouldn't ever copy another sales page, of course. Simply look for inspiring examples, and then say it in your own way.