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Issues common to business of freelancing include making more money, getting more clients, getting paid what you’re worth, and working for companies or industries that respect copywriters and designers, and that pay well.
Marketing is another area in which coaching is helpful. Copywriters grapple with getting samples and getting results of their lead-generating or order-generating campaigns. They wonder how to go about doing a successful lead-generating campaign for themselves. And they wonder how best to sell themselves to a potential client once they do have a “hot” lead.
There’s also things to know about copywriting that a writer may never find out about. For instance, do you know how some copywriters are able to make millions of dollars each year? (They create their own products and use their master copywriting skills to sell them.)
Did you know that in some industries, you can get paid royalties for writing a direct mail piece, just like book authors do? (Publishing and alternative health are two big ones.)
And did you know that many “high powered” copywriters don’t do all work themselves? (Most of famous guys use “copy chiefs,” sometimes as many as five, to go over an order- generating piece, until it has its best chance of winning in mail, on Internet, or in case of a print ad, in a magazine.)
If I had known what I now know when I started out in this fascinating business, I might have made different choices. But even if I had not, one thing is for sure, and that’s that I would have achieved success much sooner.
If you’re ever in a quandary, or if you’re goal-oriented and want to build a successful freelancing business as quickly as possible, now you know someone who will give you support and information you need. For more on personal coaching for copywriters, designers, and other business freelancers, visit http://www.TheCopywritersCoach.com.
A veteran freelancer and award-winning copywriter, Chris Marlow offers business coaching to new, aspiring, and seasoned business freelancers who want to accelerate their success. She can be reached via http://www.TheCopywritersCoach.com or via email firstname.lastname@example.org. Publishers please respond to: email@example.com © Chris Marlow, 2004 All rights reserved.