1. Choose keywords that can be easily included in your release. 2. Incorporate keywords into your headline where possible.

Incorporating Press Releases Into Your Site

Next, you’ll want to develop a page structure that caters to search engine spiders. Because spiders follow links, you’ll have to open a door from your home page to section of your site that houses releases.

First, add a link to your navigation bar that points to a “press release directory.” On directory page, list each individual release with a one- or two-sentence summary and a link to entire content of release.

Then create a separate page for each release you write. Using keywords you’ve researched for content, write a title and description tag for each page. Then upload everything to your host’s server. Once pages are spidered, you’ll find numerous new roads leading from engines to your site.

With just a little more effort than you would normally give, your press releases can pull “double duty.” Through a push-pull effect, your releases can be pushed toward media outlets for additional exposure, and they can also pull visitors back to your site through use of search engines. The result? Even after initial media explosion over your releases takes place, they’ll be working to drive traffic to your site and increase your search engine positioning.

Issues common to business of freelancing include making more money, getting more clients, getting paid what you’re worth, and working for companies or industries that respect copywriters and designers, and that pay well.

Marketing is another area in which coaching is helpful. Copywriters grapple with getting samples and getting results of their lead-generating or order-generating campaigns. They wonder how to go about doing a successful lead-generating campaign for themselves. And they wonder how best to sell themselves to a potential client once they do have a “hot” lead.

There’s also things to know about copywriting that a writer may never find out about. For instance, do you know how some copywriters are able to make millions of dollars each year? (They create their own products and use their master copywriting skills to sell them.)

Did you know that in some industries, you can get paid royalties for writing a direct mail piece, just like book authors do? (Publishing and alternative health are two big ones.)

And did you know that many “high powered” copywriters don’t do all work themselves? (Most of famous guys use “copy chiefs,” sometimes as many as five, to go over an order- generating piece, until it has its best chance of winning in mail, on Internet, or in case of a print ad, in a magazine.)

If I had known what I now know when I started out in this fascinating business, I might have made different choices. But even if I had not, one thing is for sure, and that’s that I would have achieved success much sooner.

If you’re ever in a quandary, or if you’re goal-oriented and want to build a successful freelancing business as quickly as possible, now you know someone who will give you support and information you need. For more on personal coaching for copywriters, designers, and other business freelancers, visit http://www.TheCopywritersCoach.com.