Once they've gathered all facts, they're ready to present their case.

Your headline should be as well thought out as their opening words. You should get your customers' attention as compellingly as they capture their jury's.

Once they've got a jury's attention they begin banging out evidence. In same manner you should be banging out your offers benefits.

Bam ... Bam ... Bam!

Once they've grabbed jury by their emotions and pounded out every point to make their case, they give their closing statement and ask jury for verdict they've made case for.

The same applies to your sales letter.

Grab their emotions, pound out your benefits and build your case. Then you're ready to ask them to pull out their wallets and place their order.

Start presenting your case and sales will come.

“ You are guaranteed to learn step-by-step how I made a fortune in network marketing. But if you feel you can’t follow my plan, or just don’t want to, then simply return my package--keeping $97 in FREE bonuses--and I’ll give you a 100% no questions refund.”

4) SHOW THEM TIME IS LIMITED

If reader doesn’t act right away chances are good they’ll forget about your offer and never take action. Give them a reason they MUST take immediate action.

Tell them they might lose bonuses. Tell them that supplies of your product are limited. Give them a strong reason to act immediately:

“The $39.95 price is simply a test price. After 100 visitors to this website, I will access changing price, and guarantee you it will be rising. So to guarantee you get everything you need to get started day trading for thousands for test price of only $39.95 you must act immediately.”

5) SHOW THEM YOUR OFFER AGAIN

After you’ve given them details for ordering place a P.S. that goes over your deal again and explains benefits. A P.P.S. can be used to details that there is no risk:

P.S.: You get immediate access to my complete “Fat Burning Without Exercise” system that will have you shedding 30 pounds in 30 days. Plus, when you act now, you also get $400 in FREE bonuses for helping you reach and maintain your desired weight. But to get everything, you must order now.

P.P.S.: Don’t forget….you’re guaranteed to see amazing results or you keep $400 in FREE bonuses and get a complete refund. Nothing to lose except those extra pounds starting today!