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Try To Avoid Highly Competitive Keywords
In a nutshell : If your web site has topic Internet mar- keting, which is highly competetive, try to avoid this key- word by choosing a more specific expression like e.g. copywriting or e-book creation . Then you are rather in a field where competitors pay less for a click.
Make a list of 20-50 keywords which are relevant to your site. Look how many times your keywords have been searched for at most important pay-per-click search engine Overture.com (former Goto.com) : http://inventory.overture.com/d/searchinventory/suggestion/ Then bid for most promising ones (those with highest numbers) at Overture.com and some other PPCs .
Don't Bid Too Much For A Keyword
Don't make mistake to bid too much for a keyword. If you want to reach a number one spot and highest bid is $0.30 , don't bid $0.50 or higher. Then you are just wasting money, you could have same top spot if you just paid $0.31 !
Article by Detlev Reimer. Feel free to use the article with these bylines included. Detlev has just finished creating his first product, a database program for Internet marketers which will help you to save and organize e.g. your advertising, customer and contact data. For further details, please visit : http://www.promobuddy.com/ . Sign up for his newsletter at http://www.internetmarketing-success.com/ .