You need to learn as much as you can about position for which you are interviewing. Why does position exist – are you replacing someone or is this a new position created because of company growth? If you are replacing someone, is it because they retired, resigned or were terminated?  Understand fundamental responsibilities of position, especially in relationship to similar positions you have held in past. Know what possibilities exist for your growth within position and company.

Research company, using Google, Dunn & Bradstreet, Hoover's, Standard and Poors, or any of other sources of corporate information. Who are its competitors in marketplace and what percentage of market do they own? Are their processes state of art and at cutting edge of technology? Are they a public company or privately held? If public, how are they perceived by investment advisors, what is their earnings track and how has their stock performed? If a privately held company, is it a family-run business with non-family members being in minority? That would be ok; however, it could affect your chances for future promotions and growth.

Know industry. The company might be at forefront in terms of their processes, sales and marketing efforts, and growth, but its industry may be on its way out. If you see a delicious-looking apple growing on a dying tree, you might hesitate before pulling it off and taking a bite.

Do your research in all these areas so you can be well-prepared. Get on Internet and find out everything you can. Make phone calls. Make sure you know all there is to know, so that you will go to your interview with great confidence and self-assurance.

Come to interview dressed appropriately. Establish a comfort level early in interview and maintain that rapport throughout. The initial handshake must be firm but not gripping. Eye contact is critical throughout interview. How you sit in your chair and shift your posture can make or break your effectiveness. Remember, you’re there to sell yourself, so be sure to ask for offer before interview is over. Fully armed, you can ask all right questions and come away a success.

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The tantalizer, or “Coming to a Theater Near You” appeals to our sense of emotional need (adventure, laughter, romance, etc.), which then compels us to want to see movie. When we see motion picture, we evaluate degree of fulfillment of emotional need, and subsequently justify our viewing.

This same “Coming to a Theater Near You” concept is Tier One of a powerful three-staged marketing approach that will revolutionize how you find your best career, sooner. Targeted Positioning obtains interviews with recruiters and key decision makers with greater ease. When you position yourself as personalized solution to a company’s identified need or challenge, you justify their investment of time and energy required to find out more about you.

Prove your value by front-loading your Wow! The right mix of marketing strategies or “Coming to a Theater Near You” rapidly confirms your value to decision makers. Achieve this by front-loading Wow! or sizzle of who you are, what you’ll do, and how your contributions will have a positive affect their organizational growth. Your time-saving effort then auto-creates momentum, anticipated results and prevents pursuit from getting bogged down in “process.”

If you’ve ever been ravenously hungry and caught a whiff of hot, steamy, mouth-watering Fajitas, you know what power front-loading sizzle has on your appetite! The unique “Coming to a Theater” marketing tactic has same compelling effect on employers and ensures your career search is hot-wired for success.

Make ‘em drool for you and your talents by changing your focus from “what’s in it for me” to “what’s in it for them” and you’ll have stronger control over picking best career for you. A sneak peak into Part Two So how do you tie exposure to solution of “employer’s” needs and then clearly communicate that linkage? How do you optimistically affect perception of employer’s purchase of your talents?

Part Two will challenge your traditional thinking on networking and provide you a whole new way of exposing you to career opportunities.