Professor Challis accepts that there is no evidence saying mobile phones are harmful to health. Though, he also points out that people have not been using them long enough for us to be sure. He, as chairman of Mobile Telecommunications and Health Research Program, has a concrete point.

Adding to that, customers need to see companies doing everything they could to better serve to their health. Customers are customers but they are more hostile than competitors when it comes to reasons of their doctor visits.

The simple, softheaded strategy is pre-empting attack through applying Challis’s technology. This is a golden opportunity given to mobile manufacturers. Take it, don’t leave it!

On one of those “Today Show” with Matt Lauer, Donald Trump said: “I learned a lot from my brother who was an alcoholic… And I watched his life just be destroyed, I don’t drink, I don’t smoke. I never had a drug in my life ... alcohol is a drug. I mean, alcohol and tobacco are both terrible drugs. And, you know, I’d like to see lawyers start going after alcohol companies, cause I think alcohol is a much greater detriment than cigarettes.”

Legendary icon can be called sentimental. Though, he is pointing fingers in front of public and lawyers would be excited to follow his order. However, reality is that, effect would not be as bad as tobacco industry as they achieved to pre-empt attack by expanding their product line into non-alcoholic beverages and transformed their holistic market message to ‘Drink Responsibly’. This has put industry into low-key.

Every possible way to improve end users’ healthy relationship with product needs to be heeded. On some extreme cases, it may be unattainable. Then, companies should focus on health on their R&D purposes and align their product line accordingly, which can be named as pre-emption. Challis’s finding, in that respect, is given. Even though there is no sign of an imminent attack, it is future where problems and past where answers lie. If mobile industry insists on not accepting it, customers will be there to hunt them down.

Policy and Procedures Document Control

Your development work will begin by establishing a policy and procedures document control flow and format (think of these as setting stage). Next your assigned writers will craft actual documents from base materials (refining script). Then a process walk through is performed and tested for compliance and effectiveness (dress rehearsal). Once this process grouping is completed, you move on to another set.

Development Process

At end of a film, I’m always amazed at long scroll of credits after actor’s names. It takes a tremendous amount of resources to make it all happen, and your development process is no different. You’ll rely on valuable support documents such as job descriptions, forms, technical manuals, training programs and reference material to develop your new management system.

Documentation, Assessment and Review

A motion picture can’t be released until all scenes are shot and edited. Likewise, you will want to complete process documentation and a review of ALL your processes as a completed system before moving on to next phase – Implementation.

The Development Phase should take 2-4 months, depending on number of processes, compliance requirements and skills of writers/reviewers.

Next time, we will look at implementation phase, and see just what is involved.

Chris Anderson is currently managing director of Bizmanualz, Inc. and co-author of policies and procedures manuals, producing layout, process design and implementation to increase performance. To learn how to increase your business performance, visit: Bizmanualz, Inc.