Explain main points, following a short explanation in bulleted lists. This would make your newsletter easy to scan. The table of contents could also be a bulleted list.

Use hierarchical elements for accessibility and visual reasons. Take advantage of what HTML offers in terms of document hierarchy.

For plain text newsletter makers, since plain text newsletters don’t have style and structure facilities found in HTML, emphasis could be made by maximizing use spacing, capitalization and symbols. These accents might just get your target browsers interested. Do not run article text and table contents’ text together like one long document.

Use a good subject line that will tell what’s in newsletter right away, especially if newsletter is to be e-mailed. Use dashed and bulleted list in order to emphasize what follows.

Since text newsletters are harder to scan, make them simple by including at least two or three subjects or items only. If you need to say more, make additional newsletters for other items or subject matters.

With all these points mentioned, it can now be said that an appealing interface also brings more benefits to everyday simple things such as e-newsletters. They’re pretty basic but can compound response you’re already getting from your so-so designed newsletters. Try following these simple guidelines in laying out your newsletters and then you can watch your reader numbers go up.

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