The lead company you choose may have different options for delivering your potential prospects to you. These may include a daily list sent to you via email, which you will then have to import manually into your autoresponder (if you use one), or they may send prospects directly to your autoresponder. Be sure to review all these options before choosing a lead company.

Submitting to ezine directories:

An ezine directory is a website which compiles a list of ezines. Some only list ezines that relate to a certain subject while others allow a wide range of subjects.

Most directories will not allow ezines which contain pornography, “hate”, “anti-government”, or other related subject matter to be listed on their site.

Submitting your ezine to a directory costs nothing and takes little time. Just go to any major search engine and look up ‘ezine directories’.

Some results for your search will be actual ezine directories, others may be web pages which contain a list of them. Browse through all sites methodically to find as many ezine directories as possible.

In each directory, there will be a link somewhere on website that says something to effect of “submit your ezine”. When you click it, you will be taken to a page with a submission form to fill out.

Be sure to give details of your ezine in a purely informational style. It is not an advertisement, so leave out all catch-phrases and other hype.

Visit as many directories as time allows. The more you submit to, more people searching for information you offer will be likely to find your ezine while browsing those directories.

There is a software program called EzineAnnouncer which makes this whole process much quicker. It will submit your ezine to a large number of directories for you, without you having to spend time doing it all manually. It costs money, so check it out and decide for yourself if you feel it’s worth it.

How much time and money you spend is up to you. If you formulate a plan and stick with it, using techniques outlined above will result in a significant boost (even an explosion!) in your ezine subscriber list. Give them a try, you will be surprised by how well they work.

When people start recognizing your logo, and come to know great practices your company stands for, then they will rely and associate with products as well. You have to create a niche for yourself first and then things will be easier for you. It takes a significant amount of effort to market your products and this need to be sustained over a relatively long period of time. This is where you need to consult agency to assist you.

So, right from very beginning, you have to work towards building a strong brand and creating brand awareness. If you have a strong brand presence, people will automatically be drawn to you when they are looking for that particular product. This is what every business aims to achieve - an automated customer.