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Excitement and enthusiasm. One reason that sporting events and amusement parks make so much money is because they have so much excitement associated with them. People pay money to experience these feelings.
I think you get basic idea. People don't always pay money just for a product or service, but also for experience of getting that product. Here's how it works in my profession, photography. I've seen some very excellent photographers who were able to create absolutely beautiful portraits. But they didn't have "fun and exciting" personality when working with their customers. Since customers didn't have fun when getting their portraits taken, they ended up not liking final results. Other photographers I know are able to create fun and exciting atmosphere for their customers, and even though final portraits may not be as good, customers spend much more money. The only explanation for this is that customers were paying (or not paying) depending on how much fun they had while getting photos taken. I've seen same thing happen in places that change oil in cars, in restaurants, and in many other types of businesses as well.
McDonald's, that king of fast food business. What value do they offer? Speed, convenience, fun for kids. Definitely not high quality food, even though you would first think that quality food would be a necessity to succeed in a food business. The food meets a minimum standard, but other qualities of their service wins majority of their business.
Here's a valuable question. What value do employees of a business like McDonald's provide? They perform a task that is essential to operation of restaurant, but they also offer more than that. The attitude that they have when working affects other employees and customers as well. Helping other employees with their jobs adds value to their service, as does being a source of encouragement, inspiration, and information. Employees like this never need to worry about being fired, let go, or laid off.
The last thing that I want to cover is about what kind of possibilities can you pursue. Too many people believe that it's impossible to make money doing thing they want to do. So let's cover some of ways money can be made in unconventional ways.
You can be paid to take vacations if you sign on with a travel agency to report on various vacation spots.
You can be paid to tell jokes, play music, or pretend to be someone else in entertainment industry.
You can be paid to write poetry for many different publications.
You can be paid to take everyday snapshots for various publications.
You can be paid to play golf if you turn professional and compete in major tournaments.
The same is true for any other sporting activity.
You can be paid to be a mom to other people's kids if you open a daycare center.
You can be paid to be a grandparent in many of today's public schools.
You can be paid to have an overactive imagination in several industries - fiction writing, movie making, and more.
You can be paid to argue if you promote yourself to high level corporate offices. (They sometimes need to see problems with their ideas before they become problems.)
.....and......
You can be paid to have sex in porn industry.
So, you see, you can be paid to do just about anything!
Here's one more rule of thumb that will help guide you into really big money. The more people you can help, more money you can make. And if you can help people without having to be physically involved, like with a book, a recording, or by performing a program for many people at once, then you have capability of making huge amounts of money!
Think about it. No matter how much you could charge for your time, you are limited in amount of money you can make. Even if you could charge $1,000 per hour, you could only make $8,000 per day, or $40,000 per week. But if you write a book that sells 100,000 copies in a week (like some Stephen King novels do), then you could make $250,000 in that week! Without having to do any more work than it took to write book. Same thing with a recording, whether that is music, instructional, drama, or whatever. Professional athletes are paid millions because they entertain thousands of fans at a time.
So, your key to unlimited prosperity is to find out what you are truly passionate about. Then find out a way you can offer a product or service based on your passion, that will contribute most good to world. And figure out how to benefit greatest number of people at a time. Of course, you probably won't be able to hit big time right out of gate. You will probably have to work up to it. But work with patience and consistency, ever mindful of your goal, and you will increase your prosperity tremendously!
Alan Tutt is the creator of the world-famous Keys To Power Mastery System available at http://www.KeysToPower.com. Alan has recently written a new book called "Keys To Power Prosperity" in which he shares all that he's learned to attract windfall prosperity in any situation. Find out more by visiting http://www.KeysToPowerProsperity.com today.