Continued from page 1
“After you use our product you’ll understand it’s many benefits” (the inferences being that they will use
product and it has more than one benefit)
“Before you decide which of
many benefits that our product offers is
most important in relation to your purchasing decision let me tell you a few things that might help.” (The inferences are that they will decide on a benefit that is important to them and that our product offers many benefits.)
“During
first few months of experiencing our service you’ll likely become more aware of
many ways in which we offer substantially more than our competitors.” ( The inference being that they will use
service and it is more than a little better than
competitors in a number of ways.)
Before I go any further how much of this have you grasped, so far ? Can you see how this will naturally make your communication more vital and alive and can you guess how much more effective your communication will become once you have mastered
use of these words. Does this sound like something you need to practice ?
“From among
many positive benefits that you are starting to realize our service offers, which ones are likely to give you
most benefit ? ”
“As you expand
range of products you buy from us and our business collaboration moves beyond it’s current boundaries what do you see as
best way we can easily move forward to
next level ?”
I already discussed
power of
word “because” in YSS edition #2, so I wont go through it again. If you want to review that issue just click here.
The word ”cause” can function much like ”because” in many situations. Along with “As” and “And ” they are example of “cause and effect statements”. Here are some examples.
“Simply making that statement causes you to understand why you already don’t believe it.” ( every time they make that statement they’ll doubt it )
“As you start to assimilate
information we have provided you will begin to recognize
many ways that our product can help in your process.”
The last two words on our list “Now ” and “Stop” are really commands that can be used to great effect. These words work better if you speak them louder and in a deeper voice tone. It also helps to actually stop speaking when you utter
word “Stop”. Like below. ( emphasise
words in bold )
“You may be considering
effort you need to switch to our product. May I suggest that you just STOP…………….. NOW consider
many advantages our product will easily bring to your production process and all
positive effects that will have on your bottom line.”
“We’ve been back and forth a lot with this agreement and perhaps it’s time-- NOW – to consider how we can most easily finalise this deal to our mutual benefit. Now, that seems reasonable, doesn’t it ?”
How do you go about talking like this and utilizing these powerful words ?
You practice by writing out sentences employing these words.
Here’s how to practice. First, think about a specific sales call you have coming up. Then think about some of
comments you are likely to make during that meeting. ( Use your imagination and run through
meeting in your mind. ) Write down
things you would say. Now, rewrite
sentences inserting
powerful words. You’ll notice
power words are grouped in
list above. Take one group at a time and try to incorporate
power words into
sentences you would have spoken. ( This may seem clumsy at first like
process you went through acquiring many new skills in
past and wasn’t that momentary discomfort back then well worth
eventual progress you made ?) Don’t add
words in, actually rewrite
sentence. Write up to a page on each group. Then rewrite
sentences again allowing yourself
freedom to use any of
power words in any of
sentences. Really pack them in !
Repeat this process for one sales call a day or just do
exercise once a day for a month and you’ll likely notice how naturally and easily you can speak using
power words.
You may have been wondering where this issue was heading. How useful these words would be. And, as you consider just that, you may find yourself just naturally beginning to experience excitement about what
future holds for you as you begin to understand how easily you can incorporate these words into your sales language, allowing you to enhance your sales results and move beyond
past sales limitations you had before you mastered
skill of using language to direct
thinking of your customer. Now, as
realization begins to sink in of how easily and rapidly your sales results will improve, that will cause you get excited about practicing
use of
power words. Now…..
Happy practicing.
Here's to YourSalesSuccess.
For more information go to www.sellingandpersuasiontechniques.com
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Greg has been selling for 23 years and has negotiated supply contracts to import goods from the USA, UK, Canada, Germany, Netherlands and Japan. He has sold as much as $7million in a year. His worst ever result was 94% of budgeted sales and 99% of budgeted profit. He is now semi-retired at the age of 46.