Audri Lanford and Rick Beneteu recognized increasing emphasis placed on spirituality since trafic events of September 11th. What did they do about it?

They developed a compilation of authors, speakers, trainers who discussed role of spirituality in business and published "Success - A Spiritual Matter"

These infopreneurs worked hard to bring together a compilation of interviews that dealt with issue of ethics and spirituality in business, so far this project is a HUGE success.

If you are looking for a new idea, looking at how to differentiate an existing idea, or simply looking for how to increase demand for an existing idea - then try and link your knowledge, skills and interests to current events. You may just get concept for your next blockbuster information product.

There are many sites that offer ready-made E-Book templates, some free, some you would have to pay for.

Here's a site that offers free E-Book templates.

http://stickitsoftware.freeyellow.com/neobooktemplates/

And here are 2 sites where you can buy ready-made templates:

http://www.web-source.net/ebookstarter/ebooktemplates.htm http://www.msincome.com/Templates/covers.html

If you decide to create your own format, here are some basic formatting tips. Your E-Book should contain:

(i) an Index page that serves as entry point to your E-Book. It should contain a Welcome message, your copyright statement, and a link to 'Contents' page of your E-Book.

(ii) A 'Contents' page. This should be a list of all chapters in your E-Book, with Section titles for each chapter. The Chapter titles should be hyper-linked to first page in that chapter, and Section titles should be hyperlinked to first page in that section.

(iii) A link at top of each page of your E-Book that says 'Contents' and which takes reader back to 'Contents' page.

(iv) The Chapter title at top of each page, so that reader knows which Chapter they are reading.

(v) A set of links at top of each page that allow reader to jump back and forth between different sections of Chapter.

(vi) Forward and Backward arrows (hyperlinked) at bottom right of each page which take reader back one page or forward one page.

------------------------------ STEP 4: Selling Your E-Book ------------------------------

There are basically 2 ways of selling your E-Book: either you have a merchant account and accept credit cards yourself, or you use a '3rd Party Credit Card Processor'.

Here are two 3rd Party Credit Card Processors that I recommend. Neither of these 2 companies charges monthly fees.

Each has advantages and disadvantages, which I have summarized below:

--------------------- (i) Clickbank http://www.clickbank.com ---------------------

- To sell your E-Book through Clickbank, you will have to pay a one-time joining fee of $49.95

- Clickbank charges 7.5% per sale plus $1

- With Clickbank you will only be able to offer payment via Credit Card.

- if you use Clickbank to sell your E-Book(s), you also have a ready-made affiliate program. Clickbank will track your affiliate sales and send out checks every 2 weeks to your affiliates.

- Clickbank will send you an automatic email every time you (or one of your affiliates) make a sale.

- Minimum amount before a check is issued is $5

--------------------- (ii) Ibill (Internet Billing Company) http://www.ibill.com/ ---------------------

- ibill does not charge a joining fee.

- ibill charges 15% per sale (more for telephone billing).

- ibill allows your customers to pay in a number of different ways, such as online check, telephone billing, or credit card. Many people don't have a credit card, so offering your customers alternative ways of paying can significantly increase your volume of sales.

- ibill doesn't operate an affiliate program.

- ibill doesn't send you an email every time you make a sale.

- Minimum amount before a check is issued is $150

The possibilities with E-Books really are endless - you're only limited by your own imagination.

And remember: how ever obscure you think your E-Book concept is, there will be a market for it. In fact, that's essence of 'niche marketing': more narrow your focus, more customers you will find.

Wishing you every success!

(c) 2000 by Michael Southon