Why did I choose little bakery over supermarket - perception! I perceived that quality would be better. But, who's to say that supermarket didn't have a product equally as good as, if not better than, little bakery.

So could it be that by focusing too much on price, we set up an expectation of a lack of quality in customers mind? And could it be that by focusing too much on price, we create impression that our service might be suspect? Absolutely!

Does it feel right?

It doesn't matter what you charge. It is customers' perception of your price that matters. If customer thinks price is too high in relation to value delivered for product or service, then they won't buy. If they think price is too low, then again they might not buy - because, they may be suspicious of quality in relation to price. The price may not feel right.

A customer perception of what is a 'reasonable price' is more important than what you want to charge for your product or service. And customer decides what's reasonable based on perceived value for money, not price. It's creating this perception of value that tells customer price is right.

I'm a firm believer that, in long term, it's always better to add perceived value to your product rather than reduce your prices.

Customers are smarter these days, have more disposable income and have more choice than ever before. The key to making sale is to communicate VALUE! Do it so strongly... that price seems reasonable in relation to product or service you're offering. © Noel Peebles. Market Leaders Limited. All Rights Reserved. http://www.instantsellbusiness.com http://www.instantsellhome.com

Willie gave me a list of things that could be made out of snow. You see Willie stayed in Alaska for a while and knows snow. I myself have no idea because I live in Texas and rarely every see snow.

I also posted my question on "Home Business Web Sites Forum" ran by Steve MacLellan a Canadian. Steve told me of a Hotel built of snow and ice in Canada. He also mentioned a few other items that could be made from snow and/or ice. Steve is a web developer but knows more than I about snow. You can post business related questions on his message board at:

http://www.homebusiness-websites.com/cgi-bin/index.cgi

Steve is very knowledgeable and helpful.

While I've never sold a single Eskimo snow, If I were really determined to do so I could. How? >From list of things Willie and Steve gave me of what could be made from snow and our discussion of living in Alaska. I found several ways I could process or repackage snow to sell to Eskimos.

Let just say I was determined to sell Eskimos snow. The first thing I would need to do is talk with some Eskimos to find out what their needs and wants are. Then all I would need to do is show them how my snow-based product is just what will satisfy their needs and desires.

So remember ask questions, satisfy needs and desires, and be determined. And soon people will be saying you can sell snow to Eskimos.