Power Your Profits With Price And Perception

Written by Noel Peebles

Continued from page 1

Why did I chooserepparttar little bakery overrepparttar 127295 supermarket - perception! I perceived thatrepparttar 127296 quality would be better. But, who's to say thatrepparttar 127297 supermarket didn't have a product equally as good as, if not better than,repparttar 127298 little bakery.

So could it be that by focusing too much on price, we set up an expectation of a lack of quality inrepparttar 127299 customers mind? And could it be that by focusing too much on price, we createrepparttar 127300 impression that our service might be suspect? Absolutely!

Does it feel right?

It doesn't matter what you charge. It isrepparttar 127301 customers' perception of your price that matters. Ifrepparttar 127302 customer thinksrepparttar 127303 price is too high in relation torepparttar 127304 value delivered forrepparttar 127305 product or service, then they won't buy. If they thinkrepparttar 127306 price is too low, then again they might not buy - because, they may be suspicious ofrepparttar 127307 quality in relation torepparttar 127308 price. The price may not feel right.

A customer perception of what is a 'reasonable price' is more important than what you want to charge for your product or service. Andrepparttar 127309 customer decides what's reasonable based on perceived value for money, not price. It's creating this perception of value that tellsrepparttar 127310 customerrepparttar 127311 price is right.

I'm a firm believer that, inrepparttar 127312 long term, it's always better to add perceived value to your product rather than reduce your prices.

Customers are smarter these days, have more disposable income and have more choice than ever before. The key to makingrepparttar 127313 sale is to communicate VALUE! Do it so strongly... thatrepparttar 127314 price seems reasonable in relation torepparttar 127315 product or service you're offering. Noel Peebles. Market Leaders Limited. All Rights Reserved. http://www.instantsellbusiness.com http://www.instantsellhome.com

Noel Peebles offers you his FREE mini-course "17 Powerful Secrets That Have Made Business Owners Into Millionaires." 100% FREE! Simply send a blank email to: instantsellbusiness@ReportsNetwork.com

How To Sell Snow To An Eskimo

Written by David Hallum

Continued from page 1

Willie gave me a list of things that could be made out of snow. You see Willie stayed in Alaska for a while and knows snow. I myself have no idea because I live in Texas and rarely every see snow.

I also posted my question onrepparttar "Home Business Web Sites Forum" ran by Steve MacLellan a Canadian. Steve told me of a Hotel built of snow and ice in Canada. He also mentioned a few other items that could be made from snow and/or ice. Steve is a web developer but knows more than I about snow. You can post business related questions on his message board at:


Steve is very knowledgeable and helpful.

While I've never sold a single Eskimo snow, If I were really determined to do so I could. How? >Fromrepparttar 127294 list of things Willie and Steve gave me of what could be made from snow and our discussion of living in Alaska. I found several ways I could process or repackage snow to sell to Eskimos.

Let just say I was determined to sell Eskimos snow. The first thing I would need to do is talk with some Eskimos to find out what their needs and wants are. Then all I would need to do is show them how my snow-based product is just what will satisfy their needs and desires.

So remember ask questions, satisfy needs and desires, and be determined. And soon people will be saying you can sell snow to Eskimos.

David Hallum is a publisher and entrepreneur. His latest business is "The eBook Catalog" this catalog is a joint venture between publishers worldwide. David has united these publishers to bring you their best ebooks. To get a free copy of this catalog go to: http://theebookcatalog.com

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