Power Words And Phrases

Written by Al Martinovic

Continued from page 1

Free, Powerful, Incredible, Easy, Shocking, Cheap, Revealed, Best, Uncovered, Hidden, Proven, Results, Revolutionary, Profits, Fantastic, Inside, Learn, Enhance, Hottest, New, Improved, Unbelievable, Ultimate, Offer, Master, Scientific, Private, Breakthrough, Save, Guaranteed, Tricks, You, Love, Limited, Special, Secrets

You can use power words to add punch to a headline, sentence, a short ad, or whatever fancies you.

Those are just a few ofrepparttar power words and phrases that I have collected overrepparttar 108023 years.

Do yourself a favor:

Another power phrase...?

No really... do yourself a favor:

Always keep a notebook nearby and look out for words or phrases that capture your attention in sales material. Then write it down. If it captured your attention, it's sure to capture other people's attention too.

And over time, you'll have plenty of power words and phrases to choose from when writing your sales material.

They sure make life alot easier...

And profitable too!

Al Martinovic publishes a popular internet marketing newsletter at http://www.milleniummarketers.com and runs a successful home business at http://www.ineedsmokes.com

SEO Copywriting Makeover: Good Rankings but No Sales Part 2 of 2

Written by Karon Thackston

Continued from page 1

This section ofrepparttar copy also lends support torepparttar 108022 keyphrases Top Security wanted to rank highly for. Because "Orlando Security Systems" can be an awkward phrase to repeat, I split it up in several instances to helprepparttar 108023 flow ofrepparttar 108024 copy stay natural.

The remainder ofrepparttar 108025 page speaks torepparttar 108026 facts that Top Security is local, has longevity inrepparttar 108027 community, is right aroundrepparttar 108028 corner, and offers several other benefits national security companies simply can't (or won't). Benefit after benefit is listed and explained in order to drive homerepparttar 108029 fact that a local company can – and will – provide exceptional service. You can seerepparttar 108030 current version here: http://www.copywritingcourse.com/topsecurity-current.pdf.

All throughout these sections ofrepparttar 108031 copy, keyphrases are reinforced inrepparttar 108032 copy. When applicable, keyphrases are used in bold phrases or others that include special formatting. However, I never forced keyphrases someplace they didn't fit just forrepparttar 108033 sake of doing it. Keyphrase placement has to meld withrepparttar 108034 copy, not overpower it.

The call-to-action forrepparttar 108035 home page was simple. It asked three questions dealing withrepparttar 108036 biggest complaints about home security that users or potential users have regarding dependability, false alarms, and price.

The Results

The high rankings Top Security had prior torepparttar 108037 SEO copywriting makeover were retained for most terms and even increased for a few others. While that's great, what's more important is that lead generations fromrepparttar 108038 site increased, which gave Top Security, Inc. a broader customer base andrepparttar 108039 potential to make more sales they previously would not have been able to make.

It just goes to show that, even if your site has high positioning, copywriting can play an incredibly important role in bringing growth to your business. After all, what'srepparttar 108040 point of having good rankings if you have no sales?

Karon Thackston is a veteran copywriting pro who specializes in SEO copy. If your copy isn't getting results, let Karon teach you how to write SEO copy that impresses the engines and your visitors at http://www.copywritingcourse.com. Be sure to check out Karon’s latest ebook “How To Increase Keyword Saturation (Without Destroying the Flow of Your Copy)” at http://www.copywritingcourse.com/keyword.

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