Power Spelling!

Written by Kathleen Jerauld-Brack

Continued from page 1

Although regular use of a dictionary will help, and a spell checker will find many,repparttar sound-a-likes are quite elusive. Sound-a-likes are called homophones. They are words that soundrepparttar 135635 same but have different meanings. For example: there - their - they’re; meet - meat; stares - stairs; fare – fair; herd – heard; currant – current; buy – by – bye; rain - rein – reign. Its and it’s are similar errors, but for different reasons.

You can buy a grammar book in paperback for about $5.00. Most of them haverepparttar 135636 common spelling and grammatical error pages right inrepparttar 135637 front. If you familiarize yourself with those, and it reflects in your articles and web pages, then you have just made a huge step in giving yourself a more knowledgeable and competent appearance. For a business person, it can make allrepparttar 135638 difference.

Kathleen Jerauld-Brack,BFA. Is recipient of many Art and Literature Awards. She is Webmaster of: http://www.BestPlacetoEat.com http://www.BestRestaurants.us.

Website not selling? Twelve questions you should ask yourself

Written by David Bell

Continued from page 1

8)Do you take a credit cards?

I shouldn't really have to ask this now should I? It's a plain fact that you are going to lose a huge amount of customers if you don't accept them.

9)Are you absolutely sure there's a market for it?

Does anyone else sell anything similar -if so, there should be a market for it. If it's a highly unique product, did you do a survey or market research to see if anyone wanted to buy it? If not, canvass opinion from forums and newsgroups.

10)Is your website easy onrepparttar eye?

Strong colors can make text difficult to read -it doesn't matter how good your offer is, if someone gets a headache looking atrepparttar 135622 screen there going to give up.

11)Do you offer a guarantee?

Most people are wary of getting "scammed" online, so remove those doubts - offer a guarantee. Make it as unconditional as you can.

12)Can you compete with your competitors?

Do you have any big competitors who are just corneringrepparttar 135623 market and "blowing you away"? Are customers just visiting your site to "comparison shop" and returning to your competitor to buy. If this is a possibility, try to devise a unique selling point (USP) which differentiates your product from others - perhaps you can compete on quality, benefits, or price. Emphasiserepparttar 135624 differences and advantages of your product. Research your market and familiarize yourself with what else is on offer. Then carve out a niche for your product.

Once you can honestly answer "yes" to allrepparttar 135625 above questions, it's just a matter of constant fine-tuning until you get a decent level of sales. You're never going to sell to everyone who visits your site, but you can do lots to increaserepparttar 135626 odds in your favor. I hope this helps in your future marketing decisions.

David Bell is Manager, Online Marketing, at http://www.wspromotion.com/ , a leading Search Engine Optimization services firm and Advertising Agency.

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