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It is essential that you place your classified ad under correct heading and sub heading. For example if your product targets other business's remember ther are sub headings like finance, technology, marketing etc. Some publications or online classified sites even allow you to create your own sub heading if there isn't one already.
When writing your ad it is best to disregard size and cost of your ad. You need to tell it all, and stress need for product or service you have to offer, what it will do, and how readers will benefit from purchase of it. Concentrate on how what you have to offer will make their lives better and much easier.
When you have finished writing best possible description you can, now is time to start thinking about size and cost. Read through your ad to see if you can cut down on wordage without detracting from content, and be selective with your choice of words to be written in final version of your ad.
Only when you are totally happy with final content of your ad should you submit it for publication. Then if you have been honest and as descriptive as possible, any interested parties will request further information hopefully leading to a sale.
Thanks for reading.
Jason Morris is co-author, search engine optimization and marketing consultant of Business Phone Systems Direct. Specialists in the supply and installation of business phone systems and accessories