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4. Postcards are versatile and flexible
Your yellow page ad can be a great ad. But you have one time a year to make changes. If you make a mistake, you pay for it whole year. Postcards are much more flexible. If one doesn’t work, you can do another.
You can use postcards for many purposes. To get a boost in sales, you can use postcards to make special offers to your customers. You can use postcards to keep in contact with your current customers so competitors don’t steal them away. You can use postcards as a lead generator for new prospects. You can use postcards in conjunction with other forms of marketing in a follow up process.
5. Postcards get attention
The biggest challenge you have with marketing today is getting people’s attention. With over 3000 advertising impressions hitting each of us every day, you need something that gets people’s attention.
Unlike a letter, there is no envelope to open. No time consuming effort. You pick up a postcard and turn it over. You can read it in a matter of seconds.
That’s exactly what other people do. Unlike many letters that immediately end up in circular file, postcards get read. People are curious and they know it will only take a few seconds to read postcard. Study your own behavior next time you get a postcard in mail. Ask yourself, would you like customers and prospects to give same attention to your postcards?
I hope this article has given you enough reasons to look again at postcard marketing as a powerful tool in your efforts to make more profits. Don’t let simplicity of postcard marketing fool you. Many companies have used postcards as their only means of marketing to build very successful businesses. Take another look at how postcards can be used effectively in your business.
This article has provided benefits of using postcard marketing. If you would like Free step by step information on how to create your own postcard, email me firstname.lastname@example.org with subject “Postcard Marketing.” I will send you a Free Report.
Copyright Al Hanzal, 2005. All Rights Reserved
Hanzal Enterprises, Inc. 4191 Granite Court Eagan, Minnesota 55123 651-485-3340
Small business owners have been using Al Hanzal's marketing materials to bring new customers to their businesses.