With e- postcards you can save it in your e-mail mailbox. You can customize it and add a whisk of personalization, your personal message and other eccentricities. With it multiple card sending is possible, you can send same card to all of your friends and relatives. Thus, it’s not time-consuming in fact it saves time. You can do other things with your extra time.

E-Postcards can be used for free. A lot of e-postcard companies are exhibiting a lot of postcards for different occasion, people and events – and most of these are for free. You can choose from their wide range of selection, add up a little message for a dramatic effect and send it off. Interaction simplified that’s what e-postcards are all about!

Use efficient sizes for your newsletter. 8.5”x11” or letter page and 11”x17” or ‘tabloid’ are sizes that are most efficient to print and mail. The letter page (8.5”x11”) is better for newsletters with long articles and very few graphics. A ‘tabloid’ (11”x17”) is preferable for newsletters that contain varied article lengths and lots of nice graphics.

Newsletters should have at least four pages to give readers something to open up and dig into. Keep in mind that a four-page tabloid newsletter needs same amount of copy and graphics as an eight-page, letter-sized newsletter.

Have reader friendly column width or combination of widths for your newsletter. Try two-big-one-little column format for this. Make two big columns roughly 2-3/4” wide and a thin one roughly 1-1/2” wide. Use thin column for side heads, poking artwork into, pull quotes, or info boxes. This format would leave some white space along edges of your newsletter – a real help for readers especially if you’re into black ink printing only.

It is also worth mentioning that like in all other things we encounter, it is more preferable to stick to an easy and uncomplicated way of designing newsletters. The K.I.S.S. (Keep It Simple St*pid) principle relates to more things that you are aware of. So now that you know basics on newsletter design, get down to business and start your newsletter make-over.