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Use efficient sizes for your newsletter. 8.5”x11” or letter page and 11”x17” or ‘tabloid’ are
sizes that are most efficient to print and mail. The letter page (8.5”x11”) is better for newsletters with long articles and very few graphics. A ‘tabloid’ (11”x17”) is preferable for newsletters that contain varied article lengths and lots of nice graphics.
Newsletters should have at least four pages to give
readers something to open up and dig into. Keep in mind that a four-page tabloid newsletter needs
same amount of copy and graphics as an eight-page, letter-sized newsletter.
Have reader friendly column width or combination of widths for your newsletter. Try
two-big-one-little column format for this. Make two big columns roughly 2-3/4” wide and a thin one roughly 1-1/2” wide. Use
thin column for side heads, poking artwork into, pull quotes, or info boxes. This format would leave some white space along
edges of your newsletter – a real help for readers especially if you’re into black ink printing only.
It is also worth mentioning that like in all other things we encounter, it is more preferable to stick to an easy and uncomplicated way of designing newsletters. The K.I.S.S. (Keep It Simple St*pid) principle relates to more things that you are aware of. So now that you know
basics on newsletter design, get down to business and start your newsletter make-over.
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