6) MAKE AN OFFER - Do you have a booklet to give away? Are you offering a special discount? Postcard mailings can get out word.

7) SAY THANKS – Use postcards to say thank you for business, referrals, or information.

Of course, for best results you need a good list. Make sure your mailings are going to right people. Also, you’ll get a better response if you offer something of value.

Finally, repeat, repeat, repeat! As with any marketing, repetition is critical. A single mailing may get a disappointing result. Don’t be surprised or discouraged. Keep at it with a consistent look, message and audience, and over time your message will sink in.

A response rate of 1-3% is average, but you may be able to generate significant sales from those responses. Referral mailings can yield business that’s three or more times cost of mailing.

Copyright 2004 Clairvoyant Communications, Inc.

About the author

Then I fire up playlist editor that comes with Wimpy Player and create different playlists for each area of emphasis. So let's say I want to put together a recorded version of my blog Marketing Bites. After I record all articles and upload them to my main site, I can create a playlist pointing at just articles I want to include. In fact this is exactly what I have done at Marketing Bites Radio.

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All I need is Wimpy, and voila, I have my customized "Golf Instruction" program, or Power Linking" program, or a nice neat audio version of Marketing Bites Radio. This is about as simple an implementation of "Online Radio" as I could have imagined.

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