To give you some idea, first week's mailing went out to our oldest customer account, most of whom hadn't done business with us for over a year. The first week after post cards went out we got a 3% response on those accounts. And 6 weeks later we are still getting calls from those accounts.

“I also know that it takes time for response to build and just this past week, 6th or 7th week since we started mailing post cards, we increased from 23 calls in per hour average we saw at beginning of this month to 45 calls per hour in at end of month.

“That's almost 900 calls in per week more than just 4 weeks ago.

“We're already planning our next post card mailing and are quite certain that this was one of best investments in promotion to our existing customers we have ever made.” Ron Nedd at Kevis Rejuvenation Programs, Inc., Beverly Hills, California

Now that is postcard marketing done right!

- Write to Media. Remember your press release is being read by a journalist, editor or reporter, not necessarily a client. It's not your job to sell them your product or service. It IS your job to give them an interesting story or piece of news that they will be happy to share and announce to their audience.

Keep your release short and to point. It should contain no more than about 500 words and no more than two pages. Be sure to include your contact information with full contact name, company name, full address, phone number, email address and Web site URL. The contact name should be someone who is knowledgeable and available to answer any questions by media members such as editors, reporters and journalists.

Targeted press releases to media have helped thousands of companies succeed. They are most powerful form of marketing and advertising on planet! Remember: One article is all it takes!

For more information on how you can get a quality targeted press release written or have your press release distributed to targeted media contacts in our 600,0000 press and media contact database, please visit our Advanced PR department at Majon International.

About the Author

Matthew Hesser is President and CEO of Majon International, one of the most popular internet marketing and advertising companies on the internet located at: http://www.majon.com

To get a high quality targeted press release written and/or distributed to the press and media, as well as get GUARANTEED media and press coverage for your business please visit: http://www.advanced-pr.com