Direct Mail: Postcard Direct Mail Marketing: 15 Ways To Grab Attention

Postcard Direct Mail Marketing: 15 Ways To Grab Attention

Written by Alan Sharpe

Continued from page 1

show a customer using your product in an unusual setting (a man sitting on a camel and talking on a cell phone, for example)

show a photograph of repparttar

postcard sender, and include a personal message from that person, in quotes

create a sense of immediacy by circling repparttar 148755

date of your deadline for ordering on a calendar, and using that as your visual

present your offer visually (if it's a discount, show repparttar 148756

amount of money saved as a pile of dollar bills; if it is a cruise for two, show two people dining onboard)

demonstrate that you understand your prospect's challenge by showing a photo of a prospect facing that challenge

dramatize your product with a close up photo of an unusual part

design your postcard to look like a high-end invitation

ask a "true or false" question that is answered on repparttar 148757

other side (eventually)

make

postcard interactive by inviting repparttar 148759

reader to fold it, hold it up to repparttar 148760

light, bend it, or do something else with it that communicates your selling proposition in a compelling (and perhaps funny) way

whatever you do, remember that repparttar 148761

goal of Side A of your postcard is to grab attention long enough that you arouse curiosity and motivate your prospect to turn repparttar 148762

card over and continue reading

About the author Alan Sharpe is a business-to-business direct mail copywriter who helps business owners and marketing managers generate leads, close sales and retain customers using creative direct mail marketing. Sign up for free weekly tips like this at

Postcard direct mail marketing tips and ideas

Written by Alan Sharpe

Continued from page 1

Ask for next step, not order

The next step these days is often for repparttar 148196 prospect to visit your website. That’s a great use for a direct mail marketing postcard: driving potential buyers to a special page on your website (called a landing page) where you give repparttar 148197 entire dog and pony show and give prospects a convenient way to part with their money, if I may put it that way.

The next step may also be for repparttar 148198 reader to call you, or to visit your business. Both good uses of direct response postcards. So make sure you say enough, and in a strong enough way, on this side of repparttar 148199 card to motivate a potential buyer to lift repparttar 148200 receiver or start heading in your direction. Which brings us to your offer.

Make your offer irresistible

All direct mail pieces should contain an offer. The offer is what you dangle in front of prospects to motivate them to take repparttar 148201 next step in giving you their business. What you are selling and what your offer is are two different things. For example, using direct mail, banks promote credit cards. That’s what they are selling. But to persuade you to act today they extend you an introductory and time-limited interest rate of only 2.5% (some conditions apply, of course!). That’s their offer. Their offer must overcome inertia. And so must yours. Make sure your postcard features a strong offer. For more information on crafting effective offers, read repparttar 148202 many articles I’ve written on repparttar 148203 topic, found at my website.

Alan Sharpe is a business-to-business direct mail copywriter who helps business owners and marketing managers generate leads, close sales and retain customers using creative direct mail marketing. Learn more about his services and sign up for free weekly tips like this at www.sharpecopy.com.

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