Postcard Direct Mail Marketing: 15 Ways To Grab Attention

Written by Alan Sharpe


Continued from page 1

  • show a customer using your product in an unusual setting (a man sitting on a camel and talking on a cell phone, for example)
  • show a photograph ofrepparttar postcard sender, and include a personal message from that person, in quotes
  • create a sense of immediacy by circlingrepparttar 148755 date of your deadline for ordering on a calendar, and using that as your visual
  • present your offer visually (if it's a discount, showrepparttar 148756 amount of money saved as a pile of dollar bills; if it is a cruise for two, show two people dining onboard)
  • demonstrate that you understand your prospect's challenge by showing a photo of a prospect facing that challenge
  • dramatize your product with a close up photo of an unusual part
  • design your postcard to look like a high-end invitation
  • ask a "true or false" question that is answered onrepparttar 148757 other side (eventually)
  • makerepparttar 148758 postcard interactive by invitingrepparttar 148759 reader to fold it, hold it up torepparttar 148760 light, bend it, or do something else with it that communicates your selling proposition in a compelling (and perhaps funny) way
  • whatever you do, remember thatrepparttar 148761 goal of Side A of your postcard is to grab attention long enough that you arouse curiosity and motivate your prospect to turnrepparttar 148762 card over and continue reading


  • About the author Alan Sharpe is a business-to-business direct mail copywriter who helps business owners and marketing managers generate leads, close sales and retain customers using creative direct mail marketing. Sign up for free weekly tips like this at


    Postcard direct mail marketing tips and ideas

    Written by Alan Sharpe


    Continued from page 1

    Ask forrepparttar next step, notrepparttar 148195 order

    The next step these days is often forrepparttar 148196 prospect to visit your website. Thatís a great use for a direct mail marketing postcard: driving potential buyers to a special page on your website (called a landing page) where you giverepparttar 148197 entire dog and pony show and give prospects a convenient way to part with their money, if I may put it that way.

    The next step may also be forrepparttar 148198 reader to call you, or to visit your business. Both good uses of direct response postcards. So make sure you say enough, and in a strong enough way, on this side ofrepparttar 148199 card to motivate a potential buyer to liftrepparttar 148200 receiver or start heading in your direction. Which brings us to your offer.

    Make your offer irresistible

    All direct mail pieces should contain an offer. The offer is what you dangle in front of prospects to motivate them to takerepparttar 148201 next step in giving you their business. What you are selling and what your offer is are two different things. For example, using direct mail, banks promote credit cards. Thatís what they are selling. But to persuade you to act today they extend you an introductory and time-limited interest rate of only 2.5% (some conditions apply, of course!). Thatís their offer. Their offer must overcome inertia. And so must yours. Make sure your postcard features a strong offer. For more information on crafting effective offers, readrepparttar 148202 many articles Iíve written onrepparttar 148203 topic, found at my website.

    Alan Sharpe is a business-to-business direct mail copywriter who helps business owners and marketing managers generate leads, close sales and retain customers using creative direct mail marketing. Learn more about his services and sign up for free weekly tips like this at www.sharpecopy.com.


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