Let's do some website analysis on this adobe.com. I'm going to use a software product called SEO Elite to do this, but you can analyze website manually if you choose to do so. I prefer SEO Elite because it only takes a few minutes, as opposed to several hours.

1. First, we'll select radio button 1. 2. Next, we'll enter URL from Google into step 2. (http://www.adobe.com/products/acrobat/readstep2.html) 3. Next, we'll select Google from list of search engines. 4. Finally, click "ok" to run SEO Elite.

When it's finished running, let's click on "report view" tab to view some of results.

The first thing you should notice is Google Page Rank of all of pages linking to adobe.com. If you click column heading within SEO Elite labeled "Google PR", it will sort column in descending order.

You can see that pages linking to adobe.com have an extremely high Page Rank. Any website with a Page Rank of 6 or higher are VERY high page ranks. There are only a handful of PR9 websites on entire internet and a few are actually linking to adobe.com!

Next, let's click "analysis view" tab.

If we click column heading titled "anchor text", it will sort this column in descending order. We can quickly see that words "click" and "here" are within top 10 words listed in left hand column.

Remember, anchor text column will show you number of times word in "Word" column appears in actual anchor text of link pointing to adobe.com

Anchor Text: Example) Click here to download Adobe Acrobat Reader... "Click here" is anchor text in example above.

So, by looking at analysis above, we can see that word "click" appeared in 16 of links pointing to adobe.com and 6.8% of total links pointing to adobe.com contained keyword "click". The keyword "here" was found in 34 links pointing to adobe.com and appeared 14.5% of time.

Reason adobe.com is ranked #1

The main two reasons that adobe.com is ranked #1 for keyword "click here" is because:

1. The websites linking to adobe.com are very quality (have a high Page Rank) 2. The websites linking to adobe.com used keywords "click" and "here" many times in anchor text of links linking to adobe.com

There are a few other offpage optimization factors that help adobe.com to rank #1, but those are main two reasons. I hope you can clearly see power of offpage optimization (linking).

So, next time someone asks you what proper keyword density is, proper keyword prominence, proper number of times you need to bold, italicize, or underline a keyword on your page... You can tell them that onpage optimization is NOT critical when ranking well for a given search term.

Until next time, happy optimizing!

Is it an image link (e.g. a banner ad), a Flash link, or a text-based link? If it’s a text-based link, what words are contained within link? Are they your keywords? E.g. A link title of “Web design company” is more useful to your web design business than a link title of "click here".

Relevance of linking site.

If your business is web design and site that’s linking to yours is all about pet grooming then relevance just isn’t there. Mind you, if site linking to yours had to do with software development or internet marketing, that would be much better.

Importance of linking site.

As you are well aware, not all websites are created equal. Some are more important than others. In other words, some receive more traffic and better search engine rankings than others. A link from yahoo.com is going to be much better than a link from pet-grooming-tips-sweden.com; a site nobody has ever heard of.

Online Advertising

Advertising your website online is usually a great way to gain some immediate traffic while you wait for your website to be indexed by search engines. Properly done, this advertising can put links to your website directly in front of those web surfers most likely to buy your products or services.

Some of more popular services include pay-per-click advertising (e.g. Google or Yahoo) as well as running ads on relevant/high traffic sites.

Online advertising will give you that initial boost of traffic to your site and help increase chances that someone will link to you and/or search engines will find and index your site quicker.

The Final Word – Patience

Now that you have effectively implemented your on-page and off-page strategies you’ll need to sit back and relax. Getting your website indexed (and indexed favourably) takes time. Be patient. Google is notorious for putting new websites in what is known as their “sandbox”. This sandbox effectively holds a new website down for a period of time. This is done to prevent businesses from creating scores of new websites to quickly promote their primary site. Of course, a very popular website with lots of initial traffic can minimize its time in sandbox.

I advise you to wait between 6 to 12 weeks to see results. If you’re still not seeing any results after 3 months then I encourage you to contact an internet marketing company (such as Apis Design) for professional help. There are a host of factors that contribute to how well (or poorly) a website ranks so don’t throw in towel until you consult a professional.

Good luck!