Or, how do we prevent burning bridges with people we're doing business with now? Below are a few strategies that I use to prevent burning bridges and to nurture positive relationships with my clients:

* Always treat your customers like dear and valued friends. Do nice things for them that you'd do for your best friend or a family member.

* If your customer has a problem, rectify it as soon as possible. Communicate with them always. Let them know exactly how you intend to handle problem, and when you'll be in contact with them next.

* Always try to conduct yourself nobly and professionally in end, as well as in beginning of a relationship with your customer.

* If business/customer relationship doesn't work out, attempt to salvage whatever good and goodwill are still left in relationship. Just because it didn't work out with them, doesn't mean they wouldn't refer others to you... as long as you treat them with respect.

* Despite any differences of opinion, work hard to be honest and positive. Always be noble, respectful and genuine.

The message is simple: People understand that things go wrong. They understand that you forget. They understand that you get busy. They understand that you and your product or service may be imperfect. All they want is to feel like you respect them, you care about them, and that you'll do whatever it takes to help them.

If you've burned bridges in past, it's not too late to start re-building them now. Positive relationships are key to success in business, and it starts with YOU, now.

They're called ebooks. Surprised? The most heavily leveraged ebooks ask you to pay for them. They then convince you to subscribe to service, such as a newsletter.

Then, they convince you to subscribe to affiliate program, so you can become a carrier and benefit from its propagation. The cycle then repeats itself with someone else.

Pay keenly to awareness of virus "mechanism". It is ebook! Yet too many would-be marketers fail to recognize power of ebooks because they think it requires too much work to create and execute.

This faux pas is directly attributable to linguistic error that ebooks are electronic books. Wrong! Ebooks are not electronic books, they're portable web sites (that can be made to look and feel like a book).

While others are struggling to get targeted traffic, smart marketers are simply "distributing" their mini-sites all over 'Net. And in most cases they have others do it for them! (Even AFTER they've paid for it!)

Are there other carrier mechanisms than ebook? Of course! But more relevant question is: How many carrier mechanisms can average 'Net marketer "tailor design" expressly to advantage of themselves or their clients, by themselves?

Thinking of ebook in terms of function, instead of linguistics, opens all sorts of doors. It can be a catalog, a coupon, a game piece, a feedback device, an order form, and more ... none of which requires writing a book.

If you're still looking for that "killer product" that no one else has but you, it may be time to put on a new thinking cap. Following crowd is one thing; becoming a leader is another. You cannot lead when someone else pulls strings.

Rekindle your entrepreneurial spirit and create something desirable that is uniquely yours. It is mechanism, actual carrier, that you must eventually develop. It is here in which you may find your own killer marketing virus, catching wind like a finely crafted sail, in a sea of competition.