Position your Online Business

Written by Ade Ajayi


Continued from page 1

To occupy such a position in your customer’s mind, you must appreciaterepparttar fact that everything you do and don’t do, influencerepparttar 120332 customer’s perception of you. Your name, logo, location, facilities quality, packaging, dressing and advertorials create perceptions. Use them to your advantage.

What do your customers think of you atrepparttar 120333 moment? What words do they use to describe you or your product? From what they say, where are you positioned in their minds? Are they aware that you exist at all?

If you are happy with your positioning in your customer’s mind, how do you plan to maintain that position inrepparttar 120334 long run? If you are not satisfied with your positioning, what position would you like to occupy? What do you want your customer to think and say about you? You can re-position for success.

POSITION YOURSELF

Let me end this article by suggesting that you position yourself as a person. Who are you? What arerepparttar 120335 problems you are uniquely equipped to solve? Or what is your unique selling proposition? Who arerepparttar 120336 people that should be touched by your life? Jesus Christ once asked his disciples, “Who do people say that I am?” He was interested in people’s perception of him, because he knew that would influence their attitude towards him.

I encourage that you do not try to be an outstanding generality. If you feel that it is your destiny to influencerepparttar 120337 internet community for good, it is time to brand and position yourself. The community needs problem-solvers in virtually all areas of life. Problem-solving isrepparttar 120338 quickest route to leadership. When you focus on adding value to people’s lives, rewards will come back to you.

You will succeed!

Ade Ajayi

Ade Ajayi, aka The Affiliate Master. Subscribe now to the ezine that will show you how to be in the top 1% Internet Marketers. Best of all, its completely complimentary! Send a blank email here: getgreat@getresponse.com or visit http://www.oneagleswingstosuccess.com =======================================


Does your Internet Marketing Pull?

Written by Paul Short


Continued from page 1

Here are 7 ways to implement "Pull Marketing" into your internet marketing strategy:

1. Make sure your web site is listed inrepparttar major search engines. Your site needs to be optimized so that it is listed underrepparttar 120331 appropriate keywords and phrases, making it visible when your potential customers and clients are ready to buy.

2. Make your expertise memorable by writing informative articles relevant to your industry or niche. Make those articles visible by submitting and syndicating them to sites and ezines for future publication.

3. Contribute meaningfully to online forums where your potential customers gather to exchange their views, opinions and talk about their problems. Leave a subtle keyworded link in each of your postings. Now that other forum visitors know who you are and what you know, they'll be more inclined to check out your link.

4. Brand your email with a signature. Every email you send out should have a short blurb atrepparttar 120332 end along with your URL. Make surerepparttar 120333 main benefit of your business is stressed and make it compelling and irresistable. Make it memorable.

5. Provide a content rich web site that pulls visitors into interacting in some way. They have to come back forrepparttar 120334 newest articles, they have to come back to seerepparttar 120335 results of a poll or quiz they took part in. Constantly give your web site visitors a reason to return.

6. Leave your URL and signature on any other related sites that allow link submissions or link exchanges. Sign guestbooks, send webmasters testimonials touting what a great source of info their site has been to you. They may publish it, and your URL right on their main page.

7. List your site inrepparttar 120336 appropriate category of every online directory you can find. Drill down throughrepparttar 120337 categories as if you were a prospective customer looking forrepparttar 120338 services you offer and submit your liating there. Targeted visibility will do wonders for your marketing pull.

The bottom line is: Visibility isrepparttar 120339 key to effective "Pull Marketing". You need to be there when your customers come looking.

Paul Short is a search engine optimization and web site promotion specialist who's been helping his clients implement pull marketing as an effective internet marketing strategy since early 1997. His web site is at http://www.top100marketing.com


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