Continued from page 1
Question: “Where paid placement is a cost per click, your placement is then based on bid placed for a particular keyword?”
Adam: “Yes, exactly.”
Question: “If you aren't indexed and would like to buy pay per click, where would cost per click be linked to?”
Adam: “The cost-per-click ads go to any page that you want provided that you have content that is relevant to keyword that you bid on. The cost-per-click ads are completely separate from index. You do not have to be in index to bid on ads. The ads are 'advertisement' on right hand side of page.”
Question: “We are talking about cost per click (ad placement) and paid inclusion. My question is, if you don't pay for inclusion and pay for ad placement, would you be indexed with FAST or Lycos search engines?”
Adam: “No, they’re completely independent. Paid inclusion gets you into Web index. Paid placement buys you space on Web results page. You can have either or both, but they do not work together per se. However, it helps to purchase both for broad exposure through paid inclusion and targeted exposure through CPC ads.”
Question: “In your new InSite AdBuyer program, FindWhat provides technology but NOT results for your pay-per-click ads, is that correct?”
Adam: “We have private labeled FindWhat ad auction platform end-to-end. Lycos engages in relationships with advertisers directly.”
Question: “Where are sponsored listings from?”
Adam: “Those are provided by Overture, which is similar in concept. Advertisers are bidding for 1st, 2nd, and 3rd positions throughout Overture's network.”
Question: “What is purpose of “Fast Forward” button in your search results? I notice that using button opens up a framed page where left frame shows search results including Overture ads, and current site is highlighted. Does this button make it easier to visit current results, and is that its purpose?”
Adam: “That is exactly purpose. We are trying to give searchers an easier way to browse through pages that are served as results.”
Question: “Is it necessary to submit to both FAST and Lycos, either through free Add URL or pay inclusion, or does submitting to FAST get your site listed in both indexes?”
Adam: “Web site owners and marketers can submit to FAST index either through Lycos or directly to FAST. There is no difference in indexes. Lycos search results are powered by FAST.”
Question: “Does #1 result from Kanoodle still show up in some Lycos searches?”
Adam: “No. Kanoodle does not provide results on Lycos.”
Question: “Are results from Lycos Web Sites Directory (ODP results) mixed in with FAST results or only available through Web Directory link at top of page?”
Adam: “Only FAST results appear in Web result listings.”
If you don’t have visibility in Lycos search engine (http://www.lycos.com), you have several choices. You can pay for inclusion in FAST index (http://www.positiontech.com/fast/index.htm), which will get you in regular search results for Lycos. You can also participate in their InSite AdBuyer program (http://insite.lycos.com/searchservices/), a new cost-per-click advertising program. Or, purchase keywords through Overture (http://www.overture.com), which will also get you visibility in Lycos.
At top of Lycos page, you’ll see a link to Web Directory, which is where ODP results are found. ODP results can only be found through this link, and they’re not mixed in with FAST results. However, making sure that your site is listed in ODP (http://dmoz.org) is another way to get added visibility through Lycos search engine.
Robin Nobles, Director of Training, Academy of Web Specialists, (http://www.academywebspecialists.com) has trained several thousand people in her online search engine marketing courses (http://www.onlinewebtraining.com). She also teaches 4-day hands on search engine marketing workshops in locations across the globe with Search Engine Workshops (http://www.searchengineworkshops.com).