This could be costing you sales and applications.

** We tested it out!

We tested this on our Loans site (www.polarloans.co.uk). We delivered 1,000 visits to site where application process was a javascript function. We had 1 application.

We then switched apply buttons and links to a normal HREF link and sent another 1000 visits to it. We have a 10 fold increase in applications.

The only on-page changes were Apply button links and we drove visits via PPC spend.

** What can you do?

It maybe time you looked at major links on your site to your product sale pages on affiliate links. If they are running as Javascript functions it may be wise to try switching them to normal HREF links and test results.

You can always change them back if you need to but consider potential revenue option.

It certainly has worked for us!

Our fifth step is to take term you chose and optimize your page.

This site does periodic reports on search engines, and their February report gives their analysis of what best ranking pages in Google have in common. And as a free bonus, it will also tell you what Yahoo wants. Follow following link for details-http://www.gorank.com

Now that you know what to shoot for, you need to know how page you want will measure up- you need to calculate your keyword density. You can also do sixth step at gorank.com - it has a free tool that will calculate it for you. Prepare your page with that in mind, re-upload, and you’re almost done.

Great, you’re all set. Now you should submit your site to Google, right?

Wrong. Absolutely not. If you can help it, you should never, ever submit any page of your site to Google. Let it find you. HOW it finds you can affect your page rank. I don’t mean that there is a standard penalty for submitting. There’s been speculation on that for a while but I have yet to prove it matters.

What I DO know from personal experience and testing on my member’s sites, is that getting Googlebot search engine spider to happen upon your site shaves up to 6 weeks off standard time it takes for indexing. You can show up in Google in as little as 4 days.

Which site links to you can also affect your Google Page Rank. While this is not as important as it once was, it still carries significant weight– my site didn’t start getting spidered on a daily basis until my Page Rank increased to 5.

So even if spider comes to your site on a Monthly basis, you’re better off waiting for spider to come back by. That’s seventh step, let your page be re-discovered with it’s great new changes.

And yes, there’s an even faster, better way to get Google.com’s search engine spider to re-index that page, but that’s another article, isn’t it?