Popup Killers - Not just killing that Popup but also that your revenue

Written by Jason Hulott

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This could be costing you sales and applications.

** We tested it out!

We tested this on our Loans site (www.polarloans.co.uk). We delivered 1,000 visits torepparttar site whererepparttar 127919 application process was a javascript function. We had 1 application.

We then switchedrepparttar 127920 apply buttons and links to a normal HREF link and sent another 1000 visits to it. We have a 10 fold increase in applications.

The only on-page changes wererepparttar 127921 Apply button links and we droverepparttar 127922 visits via PPC spend.

** What can you do?

It maybe time you looked atrepparttar 127923 major links on your site to your product sale pages on affiliate links. If they are running as Javascript functions it may be wise to try switching them to normal HREF links and testrepparttar 127924 results.

You can always change them back if you need to but considerrepparttar 127925 potential revenue option.

It certainly has worked for us!

Jason Hulott is Director of J2 Squared, leading specialists in Internet Consultancy whose specific aim is to drive more revenue to websites. Their main area of focus are the insurance,finance, and automotive industries

SEO for CEOs – Search Engine Optimization Unmasked for CEOs

Written by Glenn Murray

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meta name="KEYWORDS" CONTENT="keyword 1,keyword 2,keyword 3"

meta name="DESCRIPTION" CONTENT="Meaningful description of page usingrepparttar main keywords"

img src="filename.gif" alt="Meaningful description of picture usingrepparttar 127918 main keywords"

The title of<IMG height=12 src="/the2.jpg" alt="repparttar 127919"> page using<IMG height=12 src="/the2.jpg" alt="repparttar 127920"> main keywords

Take a look atrepparttar 127921 wayrepparttar 127922 creators ofrepparttar 127923 site have used keywords in these areas, and follow their lead. You already know they’re ranked highly, so chances are they’ve done a good job. Alternatively, take a look at my site, http://www.divinewrite.com to see how I’ve done mine.

Links to your site

Now that you know how to tellrepparttar 127924 search engines what you do, let’s talk about how to convince them you’re important.

Links to your site (or “inbound links”) arerepparttar 127925 most important factor in ranking. The more links you have to your site from other sites,repparttar 127926 better your ranking (related sites generate better rankings).

TIP: Think ofrepparttar 127927 Internet as a big election. Allrepparttar 127928 websites inrepparttar 127929 world are candidates, and allrepparttar 127930 links to those websites are votes. The more votes (links) a candidate (website) has,repparttar 127931 more important it is, andrepparttar 127932 higher its ranking.

There are many possible ways to generate links. Some are dubious (like auto-generation software). Others are legitimate, but offer limited results (like asking customers and suppliers to list you on their sites, and adding your site to various business directories). You can experiment with these methods, but I’ve always foundrepparttar 127933 best way to generate inbound links is to write helpful articles and let publishers of newsletters and e-zines use them for free – onrepparttar 127934 proviso that they link back to your site.

People who publish e-Zines and newsletters are always hungry for quality content. And there are websites out there dedicated to giving them just that. If you submit a well written, relevant, helpful article to one of those sites, you can have thousands of newsletter publishers ready to snap it up. Then you just sit back and watchrepparttar 127935 links multiply!

TIP: This method is beneficial in other ways too. Readers of your article will see that you know what you’re talking about, and because you’re published, they’ll see you as an authority.

It’s impossible to say how much time you’ll need to spend generating links. You just have to keep at it until you have achieved a high ranking. Even then, you’ll still need to dedicate some ongoing time torepparttar 127936 task, otherwise your ranking will drop.


So to cut a long story short, it comes down to this. If you have a lot ofrepparttar 127937 right keyword phrases, used in real sentences, distributed realistically throughout your site, and a lot of links from other relevant sites, you stand a good chance of being ranked highly.

That’s what you’re paying your providers for. And that’s what SEO is all about.

* Glenn Murray is an advertising copywriter. He heads copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at glenn@divinewrite.com. Visit http://www.divinewrite.com for further details or more FREE articles.

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