Popup Killers - Not just killing that Popup but alsoWritten by Jason Hulott
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This could be costing you sales and applications. ** We tested it out! We tested this on our Loans site (www.polarloans.co.uk). We delivered 1,000 visits to site where application process was a javascript function. We had 1 application. We then switched apply buttons and links to a normal HREF link and sent another 1000 visits to it. We have a 10 fold increase in applications. The only on-page changes were Apply button links and we drove visits via PPC spend. ** What can you do? It maybe time you looked at major links on your site to your product sale pages on affiliate links. If they are running as Javascript functions it may be wise to try switching them to normal HREF links and test results. You can always change them back if you need to but consider potential revenue option. It certainly has worked for us!
Jason Hulott is Director of J2 Squared, leading specialists in Internet consultancy whose specific aim is to drive more revenue to websites. Their main area of focus are the insurance, finance, and automotive industries
| | Popup Killers - Not just killing that Popup but also that your revenueWritten by Jason Hulott
Continued from page 1
This could be costing you sales and applications. ** We tested it out! We tested this on our Loans site (www.polarloans.co.uk). We delivered 1,000 visits to site where application process was a javascript function. We had 1 application. We then switched apply buttons and links to a normal HREF link and sent another 1000 visits to it. We have a 10 fold increase in applications. The only on-page changes were Apply button links and we drove visits via PPC spend. ** What can you do? It maybe time you looked at major links on your site to your product sale pages on affiliate links. If they are running as Javascript functions it may be wise to try switching them to normal HREF links and test results. You can always change them back if you need to but consider potential revenue option. It certainly has worked for us!
Jason Hulott is Director of J2 Squared, leading specialists in Internet Consultancy whose specific aim is to drive more revenue to websites. Their main area of focus are the insurance,finance, and automotive industries
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