For me, I offered something of interest to my visitors. They came to my site seeking marketing and copywriting information. It made sense that they would be interested in course. Viewers never read every single word of your Web site, so pop-up window gave me opportunity to tack a “PS” onto their visits. Sort of stating, “Oops! You might have missed this. Don’t you want to take a look before you go?”

There are several things to keep in mind when creating pop-up windows (based on my opinion).

1. Do make your pop-up window visible on exit, not entry, of your site. The reason being that when people enter your site and a window flashes up immediately, it blocks their view of your index page. It also can be annoying. Allow them to browse around a bit and then, when leaving, have your window pop up.

2. Do make your message short and sweet. Giant, flashing signs and windows tend to give an overwhelming impression and cause your visitor to back away. Keeping your message short and your pop-up window small are less obtrusive and, therefore, more widely accepted.

3. Don’t use multiple pop-ups on your site at same time. That is one surefire way to send your visitors packing.

4. Don’t put pop-up windows on every page of your site. Regardless of what so-called marketing gurus tell you, it will backfire due to annoyance factor.

While I can’t tell you what would work for your site or your particular target market, I do recommend that you experiment a little with pop-up windows. You might just find another inexpensive marketing method that will increase your cash flow!

Most buying decisions are emotional. Your ad copy should be, too! Let Karon write targeted copy and ezine articles for you. Visit her site at http://www.ktamarketing.com, or learn to write your own copy at http://www.copywritingcourse.com. Don’t forget to subscribe to Karon’s free ezine! join-businessessentials@lyris1.listenvoy.com

Drive Traffic – The Internet can be a lonely place if you don’t drive traffic to your website. With so many sites out there, nobody will know you exist if you don’t promote your website. The quickest way to do this is with Google AdWords. The AdWords program is a Pay-Per-Click (PPC) arrangement, whereby you bid on certain keywords that you think web surfers might type into a Google search to find a product or service like yours. (For example, “Small Business Marketing” would be a term applicable to your business if you offered some type of marketing advice to small businesses). When someone searches on your chosen term(s) a small ad appears on right side of screen that links to your website. You only pay if someone actually visits your website.

A Google AdWords campaign can be up and running in less than 10 minutes once you have provided them with necessary billing information for your marketing campaign.

Using these three steps, you could realistically build a website, set up a basic e-commerce credit card acceptance facility, drive traffic to your site, and most importantly, generate revenue overnight. If you are serious about an online venture, your one-page site should just be a starting point. You’ll need to continuously build and improve your website to maintain a professional online presence. However, if you really need to get going in a hurry, you can use these 3 steps to get online in no time flat.