2) Try to use a script that utilizes cookies. This will enable you to decide how often your window should appear instead of it continually launching each time page is entered.

3) Make sure you always provide your visitors with an easy way to close your window. Consider adding a button or link to bottom of your window to enable your visitors to instantly close it when they're finished.

4) Make sure your window is large enough to view your information. If your window is too small and you have disabled scrollbars, part of your message will not be visible to your visitors.

Here are a few tips to help you increase your offer's response rate:

- Use a powerful headline that demands attention - Enlarge your headline's font size - Include your offer's most important benefits within your headline - Use incentives to increase your offer's response rate - Keep your message short and to point - Ask your visitors to take action

If you would be interested in adding a pop-under window to your site, I highly recommend "Pop-Window Generator" at Willmaster.com. This powerful online utility will enable you to fill out a simple form and instantly generate pop-window code for your pages. This generator will enable you to select type of pop-window, set length of cookies, and completely customize look and feel of your window. The only requirement to use this free utility is that you must be a subscriber of WillMaster Possibilities. This is a great publication and I highly recommend subscribing.

http://willmaster.com/possibilities/members/

You can also find a pop-under JavaScript here:

http://wsabstract.com/script/script2/popunder.shtml

If you're considering adding a pop-window to your site, please do so with caution. The last thing you want to do is drive your visitors away. If done correctly, pop-windows can be a very effective marketing tool.

Anything that is just there for aesthetics increases download time. You don't need it here. You probably don't need it elsewhere either, but that's a whole different article. I as a surfer, certainly don't need it when it crashes my computer because it sucks up far too much memory on top of all pages I have open.

Besides, it loads too slow for me to actually see it!

4. Popups, unders

They have their place, but it isn't here and it isn't going to endear you to potential sign-ups or clients.

In fact, one exchange, ViralVisitors.com is now giving members FOUR FREE PopUp & Exit Ad killers. They say:

"These can be particularly annoying when you are trying to surf for visitor credits. Many will slow down your browser functions, eat up your Ram and occasionally lock up your browser so a reboot is necessary."

If it's an exit exchange or similar, you may use a credit without getting an actual page view back.

5. Affiliate/Program Sites

I'm NOT going to sit there reading why XYZ opportunity is best thing since sliced bread and why I should sign up right now. I'm certainly not hanging around long enough to consider pros and cons of actually spending money.

Besides, I've probably already seen that one 120 times in last hour alone. I've developed immunity!

I can hear you arguing that their site is more professional than your efforts. It might be, but it was NEVER designed for these exchanges: their pages are generally far too complex for job in hand and will load too slowly.

And what about if your program goes offline, stops taking sign-ups even temporarily, closes for cleaning out their database or, worse, goes belly up?

I see those every day too. That's someone's credits getting eaten. Make sure they aren't yours.

Do it right: treat these exchanges as you should small ads and ezine ads. Don't go for direct hits, just collect email addresses: leads that you can follow-up later. Then you won't just have hits today, but you'll have built contacts and business that will last you forever.