Polls and Surveys: A Great Path to Free Publicity for Marketing-Minded Financial Planners

Written by Ned Steele


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You don't have to hire a research company, you can just have clients or colleagues check a few boxes on a photocopied form.

You don't have to release a massive book of results, you can just send media people a press release highlightingrepparttar most newsworthy responses.

The general media arenít professional journals: they donít insist on strict statistical methodology. They just want a good story.

That said, you should never make up a result or falsely represent your data. Media folks aren't likely to double checkrepparttar 145527 information you give them, but you want to be able to present accurate, truthful results if they do.

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.


Marketing-Minded Financial Planners--Appearing on TV? Tell the World!

Written by Ned Steele


Continued from page 1

Afterwards, send copies of any video or audio tapes (smart move: get them edited to 5 minutes length maximum) to your best prospects and referral sources. Recently a longtime vendor sent me (and a thousand others, no doubt) an e-mail saying heíd be on 60 Minutes that weekend. I couldnít watch that night but I sure was thrilled for him Ė and impressed. And he was top of mind for a good few days. Which is exactly what he wanted to happen when he sent me that e-mail.

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.


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