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With new breed of online survey web sites generators such as www.SurveyGalaxy.com multiple online surveys can be created and published in minutes making it feasible to target specific groups on specific issues. There is no longer a need to devise a ‘one size fits all’ survey. Surveys that promote policies that are aimed at retired voters can be sent to retired voters, while younger people can be sent surveys that promote candidates policy on issues that are only important to them.
Using pre-campaign survey data ‘undecided voter’ can be targeted and engaged, with perhaps opposition’s policy being used to highlight benefit of voting for a candidate.
Do you support opposition’s plans that will reduce tax burden for high earners and result in middle income families paying more tax?
A well written campaign survey will promote candidate, measure opinion and monitor how effective campaign is. Online surveys allow this to be done with considerable ease, they are extremely cost effectively and allow results to be analysed on fly.
Compare benefits of online surveys over other forms of campaigning such as door to door and telephone canvassing, leafleting, advertising and personal appearances.
If not already, Internet is fast becoming primary method of communication for both business and personal use and provides direct access to a broad cross section of any voting population.
Through use of email, websites and search engine advertising online surveys are able to target a large proportion of a population at a fraction of price compared to traditional marketing methods. With online surveys ability to provide market research, marketing and education there is no other single form of marketing that is as cost effective and versatile.
With speed of deployment being measured in hours and minutes, not weeks and day, online surveys are able to deliver a flexible and dynamic campaign message keeping pace with political mood that can change on basis of a single comment or headline.
With each survey’s demographic data a campaign is able to accurately and instantly measure scale of success in terms of number of ‘messages’ delivered, target group and, based on results, effectiveness of online survey marketing campaign.
Martin Day is a director of Survey Galaxy for more information please visit http://www.SurveyGalaxy.com