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With
new breed of online survey web sites generators such as www.SurveyGalaxy.com multiple online surveys can be created and published in minutes making it feasible to target specific groups on specific issues. There is no longer a need to devise a ‘one size fits all’ survey. Surveys that promote policies that are aimed at retired voters can be sent to retired voters, while younger people can be sent surveys that promote
candidates policy on issues that are only important to them.
Using
pre-campaign survey data
‘undecided voter’ can be targeted and engaged, with perhaps
opposition’s policy being used to highlight
benefit of voting for a candidate.
Do you support
opposition’s plans that will reduce
tax burden for high earners and result in middle income families paying more tax?
A well written campaign survey will promote
candidate, measure opinion and monitor how effective
campaign is. Online surveys allow this to be done with considerable ease, they are extremely cost effectively and allow
results to be analysed on
fly.
Comparison
Compare
benefits of online surveys over other forms of campaigning such as door to door and telephone canvassing, leafleting, advertising and personal appearances.
If not already,
Internet is fast becoming
primary method of communication for both business and personal use and provides direct access to a broad cross section of any voting population.
Through
use of email, websites and search engine advertising online surveys are able to target a large proportion of a population at a fraction of
price compared to traditional marketing methods. With
online surveys ability to provide market research, marketing and education there is no other single form of marketing that is as cost effective and versatile.
With
speed of deployment being measured in hours and minutes, not weeks and day, online surveys are able to deliver a flexible and dynamic campaign message keeping pace with
political mood that can change on
basis of a single comment or headline.
With each survey’s demographic data a campaign is able to accurately and instantly measure
scale of success in terms of
number of ‘messages’ delivered,
target group and, based on
results,
effectiveness of
online survey marketing campaign.

Martin Day is a director of Survey Galaxy for more information please visit http://www.SurveyGalaxy.com