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On demand broadcast: Podcasters and listeners rule this medium by offering a high level on-demand listening. You can use this service at time when you want to, pretty much like video on demand but has greater success due to low demand of bandwidth. This is probably one of biggest advantage of Podcasting and might be core reason for it to success phenomenally.
Your own Podcast studio and very little investment: So who are podcasters? A podcaster can be anyone who has access to internet, a decent computer and some software knowledge. Podcasting requires very little investment by way of hardware and software. This advantage of Podcasting can thus be done by almost anyone who has an interest in it and has some content to share with rest of world,
Creativity is highly rewarded in podcasterís world: Content is king and high quality creative content is instantaneously rewarded by Podcasting community which can be measured by number of subscribers. Thus it is quite easy to gain overnight success if content of broadcast is unique and exciting.
Podcasting thus has number of benefits both for community within and without. A unique mass media which does not cost a lot to distribute and develop content for. Like all new technologies, technology will have some teething issues but force promoting it should be good enough to get technology roaring with success in very near future.
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