On demand broadcast: Podcasters and listeners rule this medium by offering a high level on-demand listening. You can use this service at time when you want to, pretty much like video on demand but has greater success due to low demand of bandwidth. This is probably one of biggest advantage of Podcasting and might be core reason for it to success phenomenally.

Your own Podcast studio and very little investment: So who are podcasters? A podcaster can be anyone who has access to internet, a decent computer and some software knowledge. Podcasting requires very little investment by way of hardware and software. This advantage of Podcasting can thus be done by almost anyone who has an interest in it and has some content to share with rest of world,

Creativity is highly rewarded in podcaster’s world: Content is king and high quality creative content is instantaneously rewarded by Podcasting community which can be measured by number of subscribers. Thus it is quite easy to gain overnight success if content of broadcast is unique and exciting.

Podcasting thus has number of benefits both for community within and without. A unique mass media which does not cost a lot to distribute and develop content for. Like all new technologies, technology will have some teething issues but force promoting it should be good enough to get technology roaring with success in very near future.

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Gauging public opinion on products and services: Bloggers post comments at a fiery pace. It is not uncommon to see a couple of comments posted within a few minutes of original post. The topic and title of blog needs to be alluring enough to get such quick responses. Blogs thus become an excellent forum to gauge public opinion on products and services and even political and business events.

Useful tool for inter-company communication without red tape: IBM recently started a blog for its employees on intranet. Reason? Simple, to get employees interacting with each other and building up a knowledge based community for putting together new ideas as well as provide good human resource practices. More and more companies are ignoring naysayers for blogs and going ahead with using this tool for fostering better employee relations within company. The knowledge sharing is also excellent and HR personnel can monitor comments to get an idea about new policies or identify troublesome issues head on and well in advance.

Other benefits which are worth mentioning if you own a blog is search engine optimization due to high volume of content featured here, updating yourself on latest trend in marketplace which subsequently helps you identify new opportunities which helps you stay ahead and allows you to be tech-savvy in your social and professional circle. The benefits outlined above should be enough to inspire you to start a blog at earliest!