What about making your own podcast for your own business or website? That's not exactly rocket science. Get some sound recording software (Audacity or WavePad, for example) and a microphone. Then record some MP3 files yourself.

All that's left is to get them up on web somewhere and have them formatted into RSS. Some blogging software and services allow you to attach audio to a blog post. There's even free programs you can use.

For example, you could open a Producer account at:

www.podblaze.com

You can start with free account, which lets you store up to 40MB of MP3 files on their server. It's enough for about four half-hour shows.

That's an easy and risk-free way to try out podcasting. They also have paid accounts for people who want to do more than experiment with this new media.

Now why would you want to podcast? I can think of many good reasons. Here's a few: Put some recordings of your band up and maybe you'll get a recording contract. Sweet!

If you did a teleseminar, make it available to world. Position yourself as an expert and people will take you more seriously.

Maybe you know about news items that local and national media won't pick up. Podcasting gives your story a chance to be heard. Maybe you just want to share something personal with world.

Whatever your reason for wanting to put your music or voice on web, podcasting is an easy and inexpensive way to do it. So pick up that microphone and record your thoughts. I'm waiting to hear it.

============================================================ Steve Humphrey is a programmer, web designer and author of 2 ebooks on programming. His latest project is making podcast technology easy enough for anyone to use. Visit these sites: and ============================================================

Example 1 - Inefficient (Worst case scenario) An inefficient approach to adwords advertising is shown in following diagram:

Here we can see that advertiser has too high a CPC and too low a daily campaign budget.

Example 2 - Underserved (Slightly better) An under-served approach to adwords advertising is shown in following diagram:

This example shows us a low campaign daily budget and a low max CPC for keyword (low relative to page 1 results that is).

Example 3 - Optimised (Where most advertisers should aim) An under-served approach to adwords advertising is shown in following diagram:

Here we see CPC is relatively low but campaign budget allows for high exposure thus giving more impressions and likely more sales (dependent on your skills at conversion).

Example 4 - Maximised (Where big boys live) An under-served approach to adwords advertising is shown in following diagram:

Here we see CPC is "high" (their CTR will also be high thus offsetting costs) and campaign budget allows for high exposure thus giving more impressions and likely more sales (dependent on your skills at conversion).

This is ultimate aim of your Adwords campaign - to be able to dominate your market by being able to pay high CPC costs all time as you are able to make more profits through scaling your budget.

• To increase your advert exposure - you must increase your campaign daily budget.
• To increase your advert position, you increase your maximum CPC.

There is an excellent free PDF here: www.adgooro.com which goes into further detail on this and other issues related to adwords and how to dominate your market.

(c)2005 goarticles.PDQProspects.com This article can be freely redistributed provided this copyright notice is retained.