Plug 'N' Profit E-commerce Principles

Written by David Gikandi

Continued from page 1

Dominating The Search Engines

Over 80% of people use search engines to find products and services onrepparttar Internet. This and links from sites they already know are by farrepparttar 109094 biggest new traffic drivers to most sites. The good thing with traffic fromrepparttar 109095 search engines is that it is free. The bad news is that you have to be positioned atrepparttar 109096 top 30 or so results on any search to get any traffic fromrepparttar 109097 engines because most people do not look beyondrepparttar 109098 top 30 results returned by a search. The good news is that search engines primarily rely on mathematics to figure outrepparttar 109099 rankings ofrepparttar 109100 search results, which means you can make pages designed to come up tops. You can either create these pages manually (see The Unfair Advantage Book on Winning The Search Engine Wars for details) or using software such as PositionWeaver and WebPosition (see

Building Your Own Viruses

Convert your site, products and processes into viruses. Make them viral by nature. For example, Hotmail grew by leaps and bounds with hardly any advertising because it was very viral by nature. By using it to send email, that little signature atrepparttar 109101 bottom informed everyone you contacted that a service called Hotmail existed. The easier it is to spreadrepparttar 109102 word about you,repparttar 109103 more opportunities there are to do so,repparttar 109104 more integrated this spreading is withrepparttar 109105 actual use of your product or site, and alsorepparttar 109106 more benefits a user gets for spreading it are,repparttar 109107 more viral you can get. For details on this, download a free copy of Seth Godin's Unleashingrepparttar 109108 Ideavirus at

Its Your Turn Now

Of all these methods,repparttar 109109 most critical to have on your site to succeed is an affiliate program of your own to offer other webmasters a commission for driving your sales, good positions on major search engines, and a newsletter or a way to contact customers with useful free information and product offers periodically. Have those three atrepparttar 109110 very minimal and you are assured of online success. If you absolutely cannot have either one of these three, then you must build in viral marketing to a very high level into your site, products and processes. Do you doubt this strategy? Have a look at, Napster, Ebay, Hotmail and Blue Mountain Arts. Each one of these is a highly successful venture (some maybe not profitable, but definitely leading their space). They all employ all or at least 3 of these 4 critical principles and because of that they have succeeded.

These principles, more than having a cool fast loading site orrepparttar 109111 lowest prices or any of that other stuff, arerepparttar 109112 most important ingredients for online success. Plug them in and you will surely profit.

David Gikandi ( is CEO at (

The E-ABCs of CyberMerchandising!

Written by Bob Apperson

Continued from page 1

Make your site interesting so that your visitors keep coming back. Invite them to bookmarkrepparttar site and assure them that new things are added regularly. Give plenty of free information and other things for them to download or use while onrepparttar 109093 site. The Internet is full of information sites that you can link with and free stuff that you can get and give away on your site.

Remember that your business is no longer just a corner store in your peaceful neighborhood! People of all nationalities from aroundrepparttar 109094 World are now visiting your store. Do your best to present your wares so that everybody will understand. This is a monumental task, but English is considered to be a universal language and this helps. Stay away from slang and other expressions with limited use. You might even want to consider translations for your site if you are concentrating on specific nationalities.

Last, but not least, give plenty of consideration to load time. We live in an impatient age and people will not wait for slow pages to load. One ofrepparttar 109095 best tools I've found is SiteInspector at . You can check justrepparttar 109096 last item…load time…and it will help you minimize time. Remember that people have to stay to buy!

In Summary

The Internet is still in its infancy. It is like a ball of play dough…ever-changing and being reshaped by everybody everywhere. To be a successful merchant onrepparttar 109097 Net you must present your wares well, make it easy and safe to buy on your site, and promote, promote, promote! The Internet population is growing daily. More customers, but more competition also. He who stands still will be left behind forever.

Bob Apperson has more than 40 years experience in advertising and marketing. He operates a 12-story cyberstore at and is affiliated with most of the leading e-commerce sites on the Internet. For further information, Bob can be contacted at

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