Playing "Follow The Leader" - The Downfall Of Many Entrepreneurs

Written by Noel Peebles

Continued from page 1

Why? To become an entrepreneur requires a different plan or map, because you are taking a different road, to a different destination.

You will have to be a self-starter and not rely on others. For example, when you work a 'regular job' your boss feeds you work and you have to do whatever job you are given even if you hate doing it. Your reward... a salary or wage.

Being an entrepreneur means finding WHAT to do, HOW to do it and WHERE to market your ideas. It requires a different mindset of focusing on opportunity rather than security.

To survive as an entrepreneur you soon learn:

· You won't know everything, no one does. You never stop learning.

· Motivation alone will not make you successful.

· Knowing everything about your specialty orrepparttar manufacturing process will not overcome a lack of business and marketing skills.

· People will not automatically rush to buy what you have to offer.

· Without sales you are out of business.

It's not enough to just know what you know. You also need to know what you don't know... and what you need to know.

These can be hard lessons to learn and unfortunately, many entrepreneurs find out too late.

© Market Leaders Limited.

NOTE: The following information must be included if you reprint this article:

******************************************** Get Your 100% FREE mini-course "17 Powerful Secrets That Have Made Business Owners Into Millionaires." 100% FREE! Simply send a blank email to:


Noel Peebles has bought, developed and sold several of his own businesses, and has been involved with the purchase and sale of many others. He has fifteen years of 'hands on' experience, directing his own highly successful' retail businesses, including franchise marketing and business development. He also has his own public self-storage complex. And, he's traveled extensively to over forty countries.

Creating Wonderful Displays for Your Handcrafts

Written by Linda Nigro

Continued from page 1

Now withrepparttar success of this new look and added confidence, I've continued assessing my display thinking of ways to improve my look. So just asrepparttar 117752 friendly advice I received about letting my design evolve,repparttar 117753 display for First In Line Soap is doing just that. I needed to cast away that fear of having to do it rightrepparttar 117754 first time, and replaced it withrepparttar 117755 excitement of having some new ideas, and getting to try them.

So now my third season is starting and new ideas are popping into my head allrepparttar 117756 time about how I want my product to be shown. I started last year picking up some old dishes from a thrift shop and used them as containers for my soaps. I loverepparttar 117757 Shabby Chic look and it was starting to filter into my booth. Hmmmm….. Marketing specialists talk about selling a look along with your product and I thought it might be a good selling tool at my shows. Sorepparttar 117758 idea of a theme type of display for my colorfully bright soaps was born.

As of this writing I am gathering materials such as barn board for shelving, aged flowerpots, floral patterned dishes, enamelware & etched stemware. I am hoping thatrepparttar 117759 contrast of old (my display pieces) withrepparttar 117760 new (my soaps) will generate visible interest that will promptrepparttar 117761 shoppers to purchase.

So be encouraged and start thinking about new and different ways you can showcase your handcraft and just as creating your product gives you such joy so can creating a display to showcase and sell your work.

This article was written by Linda Nigro adding color to your bath Stop by and enter *name that soap contest*

I have a soap crafting business for about the last 3-4 years selling at craft shows and home parties and then about 2 years ago I added to that a web address. I reside in Northeastern PA. I am the mother of two grown children who give me such joy and who say they are so proud of their mom. Needless to say I am so proud of them.

    <Back to Page 1 © 2005
Terms of Use