Why? To become an entrepreneur requires a different plan or map, because you are taking a different road, to a different destination.

You will have to be a self-starter and not rely on others. For example, when you work a 'regular job' your boss feeds you work and you have to do whatever job you are given even if you hate doing it. Your reward... a salary or wage.

Being an entrepreneur means finding WHAT to do, HOW to do it and WHERE to market your ideas. It requires a different mindset of focusing on opportunity rather than security.

To survive as an entrepreneur you soon learn:

· You won't know everything, no one does. You never stop learning.

· Motivation alone will not make you successful.

· Knowing everything about your specialty or manufacturing process will not overcome a lack of business and marketing skills.

· People will not automatically rush to buy what you have to offer.

· Without sales you are out of business.

It's not enough to just know what you know. You also need to know what you don't know... and what you need to know.

These can be hard lessons to learn and unfortunately, many entrepreneurs find out too late.

© Market Leaders Limited.

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Now with success of this new look and added confidence, I've continued assessing my display thinking of ways to improve my look. So just as friendly advice I received about letting my design evolve, display for First In Line Soap is doing just that. I needed to cast away that fear of having to do it right first time, and replaced it with excitement of having some new ideas, and getting to try them.

So now my third season is starting and new ideas are popping into my head all time about how I want my product to be shown. I started last year picking up some old dishes from a thrift shop and used them as containers for my soaps. I love Shabby Chic look and it was starting to filter into my booth. Hmmmm….. Marketing specialists talk about selling a look along with your product and I thought it might be a good selling tool at my shows. So idea of a theme type of display for my colorfully bright soaps was born.

As of this writing I am gathering materials such as barn board for shelving, aged flowerpots, floral patterned dishes, enamelware & etched stemware. I am hoping that contrast of old (my display pieces) with new (my soaps) will generate visible interest that will prompt shoppers to purchase.

So be encouraged and start thinking about new and different ways you can showcase your handcraft and just as creating your product gives you such joy so can creating a display to showcase and sell your work.

This article was written by Linda Nigro www.firstinlinesoap.com adding color to your bath Stop by and enter *name that soap contest*