Selling Your Sites PageRank

Time and time again I come across sites selling there pr7 links or ONLY trading links with certain pr sites. This will cause a ban or penalty as well. Its okay to sell advertising, or gain link, but doing so based on direct advertisement of your page rank is a sure way to get bad end of stick from Google.

Doorways

This is similar to cloaking pages. The practice of having one page loaded with your choice keywords that simply re-direct to another more “user friendly” page is also a big issue for Google. My clients get offers all time from other seo firms offering these kinds of “services”. If you get these offers, avoid them at ALL costs.

Same Content on Multiple Domains

Google looks at domain IPs, dates they were registered, etc. Having multiple domains serving exact same content is a no no as well. This also applies to serving same content multiple times on separate pages, sub-domains and forwarding multiple domains to same content.

Conclusion

Many of above techniques apply to most search engines. By following a mind set that you are building your pages for your human users and not bots, you can insure you will get most important things from your site: Qualifying links, clicks and a higher ROI. For more information also see “Googles information for webmasters”, http://www.google.com/webmasters/.

The delivery of fresh content to your site, in a form that is readable by search engines (i.e. not through use of javascript, iframes, or like) requires a dynamic, database driven content management system.

The most cost effective way to achieve this is through use of a weblog that sits on your server and resides under your domain name. Updating weblog with rich articles or commentary, broadcasting this information to internet, and allowing users to post comments, achieves following:

1) Increases number of inbound links to your website 2) Increases frequency at which major search engines will spider or crawl your site 3) Increases interactivity for web user 4) Improves your search engine ranking

For further information, you may contact ArteWorks toll free at 877-336-8266, or visit http://www.arteworks.biz.

posted by Matt Foster, CEO, ArteWorks Business Class | 2:26 PM

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