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Selling Your Sites PageRank
Time and time again I come across sites selling there pr7 links or ONLY trading links with certain pr sites. This will cause a ban or penalty as well. Its okay to sell
advertising, or gain link, but doing so based on direct advertisement of your page rank is a sure way to get bad end of stick from Google.
Doorways
This is similar to cloaking pages. The practice of having one page loaded with your choice keywords that simply re-direct to another more “user friendly” page is also a big issue for Google. My clients get offers all time from other seo firms offering these kinds of “services”. If you get these offers, avoid them at ALL costs.
Same Content on Multiple Domains
Google looks at domain IPs, dates they were registered, etc. Having multiple domains serving exact same content is a no no as well. This also applies to serving same content multiple times on separate pages, sub-domains and forwarding multiple domains to same content.
Conclusion
Many of above techniques apply to most search engines. By following a mind set that you are building your pages for your human users and not bots, you can insure you will get most important things from your site: Qualifying links, clicks and a higher ROI. For more information also see “Googles information for webmasters”, http://www.google.com/webmasters/.
This article was written by Wil Rushmer, founder of http://www.seohype.com. A resource for internet marketing and website promotion tutorials, including search engine optimisation techniques.
