2. Market Development: It is most important to understand your market before embarking on development of your product. If you customers are not fully understood, you may develop a product that few people want, or create a resource that isn’t profitable. This should be determined at initial stages of project. After your market is understood, focus resources on creating a product to suit market. However, be sure that you continually update your understanding of your market. When nearing completion of development phase of project, start allocating resources into development of market tools. If this is an online product, then creation of an effective web site is necessary. Develop sales tools necessary to sell product, and create a step by step plan on how you will sell this product to your customers.

3. Beta Testing: Upon completion of development stage of project, look for ways to beta test product in your chosen market. You may choose a limited product release, or partner with some target customers in order to get feedback on product. Beta Testing is effective in determining whether product needs to be modified. It is also a great way to get initial testimonials to be used in future marketing.

4. Product Release: Release product for sale. That means begin distributing product to customers, selling online, promoting through sales people, and implementing your marketing plan. This phase is ongoing through life of product and is where success of your initial investment is measured.

Through appropriate planning and resource allocation, your product can effectively be introduced into marketplace with exceptional results and outstanding profits.

+++++++++++++++++++++++++++++ Barrett Niehus is product manager for www.freetrainer.com IPWare Real Estate Investment Analysis software and has worked extensively in both project management and product management for years. Download your free demo copy of IP Ware real estate investment analysis software by clicking here and submitting form: http://www.freetrainer.com/demo.htm?at

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What does this mean? Try to start your name with a strong sounding consonant or a plosive.

4) Do your language checks

Most huge naming blunders are due to Spanish language. There are dozens of examples of companies not doing their checks and consequently ruining their campaigns. It’s easy to check, but many people tend not to bother. If you opt to use an uncommon word, it’s best to check its meaning in foreign languages. It could save you lots of embarrassment later on.

5) Stick to short and simple

Short simple words that have real world associations work best. People can identify and picture words that have some sort of association. A problem that many fanciful names have is that they need a lot of marketing to build brand name. Made up names have no meaning, thus need large amounts of exposure to get remembered.

Short and simple names that are pleasant (even fun) to say are often best names.

6) Traditional meaning is only one part of equation

Consider how your name looks. Does it look feminine? Does it convey trust or reliability? Typically, words that have lots of round looking letters such as o, m, n and so on, are softer and more feminine. Letters with hard, rugged strokes such as k and x are more harsh and manly.

Consider Olay and Clorox, and you get idea. Consider your target market and what image you want to convey when creating your name.

7) Relax, and let your thoughts flow

You know it’s true. Good ideas usually flow when you’re relaxed and not trying too hard. If you’re struggling to find a winning name that’s available – take a break. Do something else. You’ll often get lots of new ideas and come back a whole lot fresher.

By understanding and applying basic naming techniques, creating dozens of great sounding names that are still available, is very possible. Don’t fall for myth that all good names are gone. They’re not. In fact they’re becoming easier to come by as people give up on dot com hype.

A bit of persistence combined with simple naming sense, and your next name is likely to be a true winner.

About Author

Andy Routledge is webmaster of http://www.name-genie.com, a site dedicated to creating quality names for your business or products. For more naming tips and tricks, visit http://www.name-genie.com