Planning for Product Release

Written by Barrett Niehus


Continued from page 1

2. Market Development: It is most important to understand your market before embarking onrepparttar development of your product. If you customers are not fully understood, you may develop a product that few people want, or create a resource that isn’t profitable. This should be determined atrepparttar 106259 initial stages ofrepparttar 106260 project. After your market is understood, focus resources on creating a product to suitrepparttar 106261 market. However, be sure that you continually update your understanding of your market. When nearing completion ofrepparttar 106262 development phase ofrepparttar 106263 project, start allocating resources into development ofrepparttar 106264 market tools. If this is an online product, then creation of an effective web site is necessary. Developrepparttar 106265 sales tools necessary to sellrepparttar 106266 product, and create a step by step plan on how you will sell this product to your customers.

3. Beta Testing: Upon completion ofrepparttar 106267 development stage of repparttar 106268 project, look for ways to beta testrepparttar 106269 product in your chosen market. You may choose a limited product release, or partner with some target customers in order to get feedback onrepparttar 106270 product. Beta Testing is effective in determining whetherrepparttar 106271 product needs to be modified. It is also a great way to get initial testimonials to be used in future marketing.

4. Product Release: Releaserepparttar 106272 product for sale. That means begin distributingrepparttar 106273 product to customers, selling online, promoting through sales people, and implementing your marketing plan. This phase is ongoing throughrepparttar 106274 life ofrepparttar 106275 product and is whererepparttar 106276 success of your initial investment is measured.

Through appropriate planning and resource allocation, your product can effectively be introduced intorepparttar 106277 marketplace with exceptional results and outstanding profits.

+++++++++++++++++++++++++++++ Barrett Niehus isrepparttar 106278 product manager for www.freetrainer.com IPWare Real Estate Investment Analysis software and has worked extensively in both project management and product management for years. Download your free demo copy of IP Ware real estate investment analysis software by clicking here and submittingrepparttar 106279 form: http://www.freetrainer.com/demo.htm?at

Save $40.00 on IPCommercial throughrepparttar 106280 link below: http://www.glocart.com/cgi-bin/shop/buy.cgi? shopid=689&indent=24433&productid=IP

Barrett Niehus is the product manager for www.freetrainer.com IPWare Real Estate Investment Analysis software and has worked extensively in both project management and product management for years. Download your free demo copy of IP Ware real estate investment analysis software by clicking here and submitting the form: http://www.freetrainer.com/demo.htm?at


Getting Your Name Right

Written by Andy Routledge


Continued from page 1

What does this mean? Try to start your name with a strong sounding consonant or a plosive.

4) Do your language checks

Most huge naming blunders are due torepparttar Spanish language. There are dozens of examples of companies not doing their checks and consequently ruining their campaigns. It’s easy to check, but many people tend not to bother. If you opt to use an uncommon word, it’s best to check its meaning in foreign languages. It could save you lots of embarrassment later on.

5) Stick to short and simple

Short simple words that have real world associations work best. People can identify and picture words that have some sort of association. A problem that many fanciful names have is that they need a lot of marketing to buildrepparttar 106258 brand name. Made up names have no meaning, thus need large amounts of exposure to get remembered.

Short and simple names that are pleasant (even fun) to say are oftenrepparttar 106259 best names.

6) Traditional meaning is only one part ofrepparttar 106260 equation

Consider how your name looks. Does it look feminine? Does it convey trust or reliability? Typically, words that have lots of round looking letters such as o, m, n and so on, are softer and more feminine. Letters with hard, rugged strokes such as k and x are more harsh and manly.

Consider Olay and Clorox, and you getrepparttar 106261 idea. Consider your target market and what image you want to convey when creating your name.

7) Relax, and let your thoughts flow

You know it’s true. Good ideas usually flow when you’re relaxed and not trying too hard. If you’re struggling to find a winning name that’s available – take a break. Do something else. You’ll often get lots of new ideas and come back a whole lot fresher.

By understanding and applyingrepparttar 106262 basic naming techniques, creating dozens of great sounding names that are still available, is very possible. Don’t fall forrepparttar 106263 myth that allrepparttar 106264 good names are gone. They’re not. In fact they’re becoming easier to come by as people give up onrepparttar 106265 dot com hype.

A bit of persistence combined with simple naming sense, and your next name is likely to be a true winner.

Aboutrepparttar 106266 Author

Andy Routledge isrepparttar 106267 webmaster of http://www.name-genie.com, a site dedicated to creating quality names for your business or products. For more naming tips and tricks, visit http://www.name-genie.com



Andy Routledge has been helping local businesses create names for over two years. He is also the Webmaster of http://www.name-genie.com ,a site dedicated to naming strategies


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