Remember, there are different seasons all over world. When its summer in United States, there is a different season in Australia and Japan. If your marketing vicinity is global, you need to plan your seasons very carefully. Each requires different marketing strategies and procedures. When marketing in U.S. reduces, marketing in other countries will most likely increase. Especially if you are in bathing suit business.

If your business is strictly local, you can create additional products or services that will only be available during that season. This can maintain momentum. You can use "limited availability" technique for these products.

You can use this time for vacation, organize, plan, create new products, and use your rainy day funds for support.

As well as, establish new joint ventures, expand personnel, test new product ideas, clean up backlogs in filing or emails, send out thank you gifts, upgrade your computer, or learn new software.

Keep in mind that leaving some of these to-dos might be detrimental to your revenue generation thinking. Allowing a build up of items that support your success, as mentioned in above two paragraphs, can create a desire to create your own self-fulfilling prophecy. You will intentionally create a slow period when a natural occurrence wouldn’t regularly happen. An indicator can be if sales don’t return after slow cycle. Pay particular attention if it occurs.

Choose to do some planning today on your seasons for money results you want tomorrow. Identify when and where your business and industry seasons are, explore all possible solutions, and work through a plan to fill void. The results will almost be a given.

Or perhaps industry is simply running out of good car names. Most of good predatory animal names are already taken, along with mythical beasts like Thunderbird and Phoenix. But will buyers spend their hard-earned cash on nameplates like GMC Grackle, Mitsubishi Gerbil or Toyota Trout? Automakers might consider working with corporate sponsors who already have well-known brands. Can Nissan Nike or Plymouth Viagra be far off?

Another option is for automakers to trade on success of celebrities who already have winning brands. I would expect that Cadillac Sinatra would be popular with both older buyers and younger fans of legendary singer. The Mazda Beyonce would be sleek, fun to drive, have a great sound system and a built-in celebrity endorsement. And it’s hard to imagine that a limited Elvis edition of a luxury pickup or SUV wouldn’t drive sales in South.

Whatever approach, automakers will have to get creative or we’ll be seeing a spate of distinctly second-rate model names:

Volvo Vanilla Nissan Eeyore Oldsmobile Earlybird Lincoln Pimpmobile Chevrolet Groin Kia Uvula Pontiac Schmontiac BMW Strudel Subaru Musty Honda Pretense Isuzu Achoo VW Vin Diesel Mercury Mongrel Plymouth Scrota Hyundai Albundai (for drivers who are married with children)

Passat? Bless you!

Elvis and evil warlords aside, it probably doesn’t matter what Touareg is called. Even if certain models have names that sound like a sneeze or a rash, VW owners seem remarkably loyal to name and brand.

Mere marketing mortals should probably assume that VW’s positioning and promotion for Touareg is right on target. The vehicle probably will garner its own cult following, and Touareg clubs, meetings and Web sites will follow.

But it’s not because of name. It’s because company has consistently excelled in creating awareness, recognition and customer loyalty that makes a premium brand. After all, a company that can transform purchasing decision from “Which car should I buy?” to “Which VW should I buy?” deserves checkered flag.

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Charles Warnock is a South-Florida based editor and Webmaster specializing in marketing communications and online content. He can be reached at cw@businesstechknowledge.com.