Plan Your Way to Pay-Per-Click Campaign Success!

Written by Chet Childers

Continued from page 1

Conversion Rate % = Total Number of Conversion Actions / †††††††††††††††††††††††Total Number of Ad Impressions * 100


††Conversion Rate % = Total Number of Conversion Actions / †††††††††††††††††††††††Total Number of Ad Click-Throughs * 100

Task number six is defining your budget forrepparttar pay-per-click campaign.† How much do you desire to budget or spend per time period or forrepparttar 128223 total cost ofrepparttar 128224 pay-per-click campaign?† Many ofrepparttar 128225 pay-per-click search engines offer automated budgeting mechanisms that can be initiated to controlrepparttar 128226 cost of your campaign.† If you do nothing else inrepparttar 128227 planning process, set a campaign budget and stick to it!

Task number seven is establishing your ROI or Return on Investment goal.† The ROI is based onrepparttar 128228 tangible benefits, bottom-line revenue increase or expense decrease, versusrepparttar 128229 cost to obtainrepparttar 128230 tangible benefits.† In general, each organization defines ROI objectives for company investments and these should be applied torepparttar 128231 pay-per-click campaign.

Task number eight, and perhapsrepparttar 128232 most important, is determiningrepparttar 128233 value of each keyword phrase and, in turn each visitor.† The simple formula works like this.† Dividerepparttar 128234 average number of new customers each month byrepparttar 128235 average number of monthly web site visitors to getrepparttar 128236 percentage of visitors who actually become customers.† If you multiply this percentage times your average profit margin on sales to new customers, you obtain a good estimate of how much a visitor is worth onrepparttar 128237 first visit.

In other words, letís assume youíre selling an item with a $25 profit margin.† If 10% ofrepparttar 128238 web site visitors buy your product, then each visitor is worth $2.50 to you ($25.00 X 10% = $2.50).† If you can bid $2.50 or less for each click-through ofrepparttar 128239 keyword phrase, then you are profiting on each conversion or sale.

Another way to look at this is in terms of your click-through and conversion rates.† Letís suppose we have a click-through rate of 5% and a conversion rate of 10% versusrepparttar 128240 ad click-throughs.† We will userepparttar 128241 same $25.00 profit margin.

1,000 impressions X 5% click-through = 50 potential customers 50 potential customers X 10% conversion = 5 actual customers 5 actual customers X $25.00 profit margin = $125.00 profit $125.00 profit / 50 potential customers = $2.50 per click (maximum bid)

Have you noticed how important it is to knowrepparttar 128242 value you of a keyword phrase or visitor?† Without these guidelines, you are bidding inrepparttar 128243 dark and asking for trouble.† It is imperative that you be able to estimate your maximum bid prices to be successful in your pay-per-click campaign!

Task number nine,repparttar 128244 final task, is planning how you will measure your campaign results versusrepparttar 128245 goals, objectives and targets you established.† You should review if you haverepparttar 128246 proper structure and tools on your web site to capturerepparttar 128247 information forrepparttar 128248 measurements.

For example, do you have access to your web logs?† Do you have web analytic tools?† What types of data do they capture and analyze?† Do you have a web site page that will define a conversion?† It might berepparttar 128249 order confirmation page from your web site shopping cart orrepparttar 128250 e-mail subscription confirmation page.

Perhaps this seems like a substantial amount of work for planning your pay-per-click campaign. But, look atrepparttar 128251 results of good and poor projects in any personal or business environment. Atrepparttar 128252 foundation of their success or failure was a well or poorly conceived plan. Takerepparttar 128253 extra steps. Makerepparttar 128254 additional effort. Your success will be rewarded with a cost effective, high ROI pay-per-click promotion campaign without breaking your bank account!

Chet Childers is a successful Internet marketer utilizing the power and quick response of pay-per-click marketing to increase website visibility and profitability. Click and enroll in our e-course, "Discover Tips and Secrets for Pay-Per-Click Marketing Success," or visit

Using Award Sites to Increase Traffic

Written by Bukit Sorrento

Continued from page 1

Now that you have created a killer award graphic, go to focus associates

This isrepparttar #1 site for listing sites that offer awards.

Anyone who is after an award visits this site. Simply submit your award graphic and your award criteria. In a short period of time Focus will visit your site's award application page and will give your award a rating. They will place a description of your award criteria and your rating on their site.

The nest thing you must do, is construct your award application page, where visitors can see exactly what your criteria is for receivingrepparttar 105845 award. Make sure you create a form so they can fill in all their details.

Before you know it, your mailbox will be filled with people wanting to win your award. I know people who receive about 10 or 15 applications per week. That's over 600 per year.

Make sure you visit each of their web sites and determine if it meets your criteria, if it does, emailrepparttar 105846 web master telling him that he or she has won your award. DO NOT attach your award graphic torepparttar 105847 email, make them come to your site to retrieve it.

The most important part of your award is to make certainrepparttar 105848 award is LINKED BACKED TO YOUR SITE. If you don't so this, everything else has been in vain. This is what brings yourepparttar 105849 traffic.

As simple as this sounds, it really does work. It's something anyone can do, it costs nothing more than a few hours of your time.

The key to making awards work for you is not from winning them, but from giving your own award to others.

Try it, you might be surprised atrepparttar 105850 results

Bukit Sorrento ----------------------------------------------- The Peer-to-Peer Traffic Revolution has begun: Discover how to get all the FREE, targeted online traffic you can handle by clicking here: ...Start getting traffic in just 5 minutes from now! -----------------------------------------------

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