It may be a good idea to offer printer free ad space on each printing as long as he is willing to give you absolute lowest and best price. If this does not work with you on this shop around someone will be willing to take you up on this offer it can be a win-win situation for both of you.

You can start with 2,000-3,000 at first make sure you make it clear to your clients that price they are buying advertising at is only an introductory price of $59.95, so when you follow up with them in a few weeks or month or two later they are aware that cost is up a little because it was introductory price. Going up $10.00-$20.00 dollars may not seem so bad especially when you explain that they could not get such a wide audience at this low of a price elsewhere.

Try to keep cost under $99, this is sure to be hit, also if you can fit somewhere on ads that in order to get discount offered you must bring in ad. This will also show as proof business owner or manager that it is in fact working. This may also be a key factor in getting them to re-new advertising with you in a month or two on follow-up.

The key here is you to get out of deal 1) free advertising for your business and 2) printing costs (at least a large part) paid for by your clients who have buy ad in your new Jonas Placemat Ads service.

In conclusion, as you can see just from some of ideas presented here this could be something that could be very profitable for you plus possibility of a new side business for you. While creating a vehicle for you to advertise your business for free. It is key to keep it at a reasonable price (under $99) so that other business will be happy to give it a try.

4) Include in text of your Ad Keyword choosen in 3) This (key)word will be printed highlighted and will lead to a higher CTR (Click Thru Rate), lowering your costs.

5) Include in text of your Ad a line for Benefit of your Product, i.e. Discount, short term opportunity. Explain in few words why customer should click your Ad.

6) Mention explicitely price of your product or service. This will prevent freebies seekers to click on your Ad and generate costs and no sales.

7) Create at least 20 different Ad versions per Keyword Group. Monitor CTR of each ad and finally delete all versions with low CTR, keeping most successful Ad versions. Experts create usually hundred of variations. Experiment, test, evaluate, change and keep only best results.

8) Exclude "content search" option to reach highly targeted traffic. Only in case you have an amazing conversion rate, activate this option to maximize your profits.

9) Calculate value per visitor on a regular basis. Just divide achieved earnings in a given period (i.e. weekly) thru clicks in same period. This is your maxium CPC (Cost per Click). Adjust your maximum bid accordingly. Try to maximize profits, not just to lower CPC.

10) Track your ads carefully. Google provides a tracking facility you can ad in your "thank you" page after each sale. Monitor closely which keywords convert and which not. Delete Keywords which obviously do not convert.

If you monitor your Ads on a regular basis and take care of topics mentioned here, you may have a great benefit also from new system used by Google. Try to differentiate yourself with high quality and content from your competition and enjoy your profits!