Pizza Galaxy's Pizza Tips: Don't Forget the Beverages

Written by Rudy Vener

Continued from page 1
was unable to complete his order because he couldn't find any beverages and had to place his online order at Dominos instead. Not surprisingly, our client included a beverages section that night. We did a quick analysis of three of our clients to see what percentage of their sales included a beverage. Their percentage of sales that included a beverage ranged from 11% to 50%. Customers seemed to prefer eitherrepparttar largest sizes or individual bottles or cans. The site withrepparttar 145957 lowest beverage sales offered only 64 oz or six packs. It pays to pay attention to beverages, whether on your printed menu or your online menu, having a nice selection of beverages in large and small sizes in front of your customer can add to your sales.

For more articles and information of interest torepparttar 145958 pizza operator or independent restaurant owner I invite you to visit Pizza Galaxy at

Rudy Vener is president and founder of Pizza Galaxy Internet Marketing Services . Rudy has combined his more than two decades of expeirience in software design with his love of pizza to provide Internet services to the pizza industry including online ordering, Internet advertising, email marketing and an online customer loyalty program.

Ecommerce Store Owners : Want Visitors? Here’s How. . .

Written by Robin Porter

Continued from page 1

One useful piece of software for researching and keeping track of link requests is available at . (If nothing else,repparttar free search engine optimisation course is one ofrepparttar 145895 best free courses I have ever come across)

Are You Using Pay Per Click Advertising?

There’s nothing like Pay Per click (PPC) for a quick shot inrepparttar 145896 arm! You can often have traffic within an hour of setting up a campaign with Google Adwords ( Overture is Google’s main Ppc competitor ( and can take a few days to get up an running with, but they are now part of Yahoo! – and therefore mustn’t be overlooked.

Ppc search engines can provide you with extremely well targeted traffic that you can turn on and off like a tap. However, you must get your strategy right or you will haemorrhage cash ; develop a large list of targeted keywords, write a catchy text advert and don’t get drawn into bidding wars.

Are You Overlooking Your Existing Customers?

Once your online store starts getting customers, make sure you keep them. Develop a newsletter to keep in contact with them – and regularly send them details of special offers and new products. Repeat business is often overlooked – but it is a vital part of some ofrepparttar 145897 webs most successful ecommerce operations.

And if you already have a “bricks and mortar” store, don’t forget to publicise your new online shop – include it in all your stationery and marketing materials.

The marketing and promotion of an online store is an ongoing project. The most successful store owners know how important it is to set aside time each week to attend to marketing - whether it’s link building, writing a newsletter or keeping abreast ofrepparttar 145898 latest online marketing developments – success comes to those who consistently putrepparttar 145899 work in.

© 2005 Robin Porter.

Robin Porter has been CEO of London based web designer Arpey Internet ( for over six years.

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