Law #4: Understand WHAT To Promote. Learn this truth immediately...you need your own product. You need something to promote online that you are able to sell and keep 100% of profits for yourself. Don't let anyone kid you, people who earn most money online are ones who control products and services. Sure, affiliate programs are great to promote. And I do that myself. However, affiliate programs are best used to work back-end, as complementary products, not as your main product. Information products in eBook form are best to sell online. Believe it or not, with right map, you'll be cranking out your own product in just a few short weeks.

Law #5: Seek Support Along Way. I've already touched on this a bit earlier, but you need ONGOING support. You can find this through your web marketing "mentor" that you purchase products from, but you can also find help in many other ways. Visit message boards and forums to ask your questions and seek advice. You'll receive free counsel from a variety of experienced marketers at these sites. Contact owners of websites that you are considering purchasing their product. Ask them preliminary questions about their product as it pertains to area you need guidance in. Visit major search engines and search for keywords and phrases pertaining to your question. Don't be afraid to ask questions. After all, you need some help pinning that tail on donkey!

Law #6: Launch an Affiliate Program. Once you've developed your own product and have gotten a feel for how things work online, THE NUMBER ONE thing you can do to generate serious income is to launch your own affiliate program. You are just ONE person. There is only so much advertising you can afford. There is only so much marketing and promotion you can do single-handedly. There are limits and boundaries that you simply can't exceed as one person. However, combine marketing power of thousands of other people and you'll see your profits skyrocket. I don't know any highly successfuly website online that doesn't offer an affiliate program. It is THE single best thing you can do to generate sales. Hands down. No question about it. Period. (for more details on this, visit:

So, there you have it. Six "laws" you should live by in order to achieve success. Six "laws" to help you pin tail on web marketing donkey.

It's time to take blindfold off.

I then ask if people have telephones. Everyone raises their hands. I ask if people have ever had a problem with their phone company. Most people keep their hands up! You probably have same experience. Phone companies have bad reputations for customer service.

Good companies create good brands by creating trust.

Do you need a lot of money to create trust?

No way!

Yet hundreds of companies have blown through more than a billion dollars on TV ads during Super Bowl and other major events trying to build a brand image.

I attended a top-level seminar on branding and a venture capitalist on panel said a consumer company must spend $50 million dollars to build a brand identity today.

However, in my seminar on branding at Stanford, I asked participants - all brand managers at major companies, to name 10 search engines, 10 consumer web sites, 3 pet supplies sites and 10 business-to-business web sites.

No one could!

And these are very people who are in industry, and are exposed to millions of dollars of advertising to create brands!

What does this mean?

Buying your way to brand awareness does not work!

The net is littered with those failures: Dr. Koop, Priceline's grocery service and Boo.com stand out as highly publicized failures.

So, as a small company, you don't have to worry about not have a treasure chest full of cash to buy a reputation - because it doesn't work!

How do you create a great brand? That's where brand assets come in to play. Brand assets are your slogans, advertising, publicity, promotions, characters, spokes people, as well as your customer service and sales people! These tools help create a meaningful identity that creates an emotional bond with your audience that compels them to take action - and provides logic that justifies their choices.

The Internet has a treasure chest of tools to create brand awareness, brand identity and brand loyalty including your e-mail address, website name, signature file. You also need to transmit your own personality and identity to create trust.

When you build trust, you build a great brand. If you can do that, then you will build sales and create customers for life!