Newsletters and Other Publications This is where you can really get creative with your font use, but don’t overdo it. For article text, keep it all same and readable like a default font. For everything else, you may use up to 10 fonts & sizes; it all depends on mode you need for your your publication. A corporate look will use fewer fonts and a fun look. The question becomes whether or not each heading and each section will have a different font.

Fonts For Your Website Web documents have to be treated differently since object is to make your text look good on screen. Arial & Helvetica have always proven reliable, but Verdana & Tahoma have become very popular in past few years. Times New Roman is a thing of past, and there aren’t many other fonts that are good for web development unless they’re made into graphic files (which slows down your website). But for a little more flexibility, be sure to use a pixel size (px) instead of a pont size (pt).

We could go on and on about how to treat other types of documents when it comes to fonts (and perhaps maybe we will in future articles); but whether you’re working on a research paper, a flyer, business cards, or even a church service program, they all have a basic feeling to be conveyed - and picking appropriate fonts will make sure that you convey right message. So unless you want your next newsletter to look like a property deed, go get some more fonts and pick right fonts for your document.

Better Safe Than Sorry Publications are meant to be printed; so it only makes sense to make sure that your document is “printer friendly”. This means that colors that you choose need to print well. So before you call it a “final draft”, always print it first and make sure that colors show up well and that they’re easy on your eyes. The best way to ensure this is to always use safe colors, meaning colors already pre-set. Never try to make your own custom colors unless it is a requirement in your specifications.

Keep Black In The Mix Though you’ll be tempted to abandon black all together in your publications, it is not a wise thing to do. Use your carefully selected text colors for your headings, subheadings, taglines, and other important phrases; but majority of your body text should remain black. After all, it’s still easiest color to read.