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This is difficult bit, you can join as many traffic exchanges as you like, but in my opinion, you are wasting your time. The visitors you get will be low quality, that is to say that chances of them wanting anything from your site will be poor.
The real answer is that holy grail, search engine traffic. You could use Google's Adwords, but you had better keep a very close eye on what's going on, I recently took my eye off an Adwords campaign that I made a small change to, 24 hours later it cost me an extra $60 in exchange for 10 leads. That is an expensive lesson to learn when you are supposed to be making money not losing it.
The safest way is to study Google's guidelines then take a visit to my home page at http://www.e-readit.co.uk and find button for Easy Submit and Meta Tag Analyzer, use free tools to find out where you are loosing out in your Meta Tags. That will help a little but you need to do a little more yet.
The key to success with all search engines is quality content. The best content will draw best results.
You need to have products that they will be willing to buy from you, before they will buy from you they need to trust you.
To help your visitors trust you, stop selling them! That is to say, do your very best to explain why they can't be without your products, but don't beat them over head with logic. Get them passionate your product, create a desire, rest will happen.
Finally you need to have them come back and buy from you again and again if possible. That is where list that you built with samples and teasers. That list is your ticket to back end orders and repeat business.
So what did I specialize in? Answer: Webmasters eBooks and in world of real books Motivational Books and Rare Books.
I hope this gives you an idea of challenges, some of possible solutions and of course, where to get more information on subjects :-)
Here's to your site and your success
With a love of books, a background in IT and a desire to build a big business, Steve has developed a number of websites, partnered with some of the internets best known characters and developed his own products. It's time to share the knowledge and help others.