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The most important point is that
professional writer will also be experienced in marketing. She or he can then shape
interview so that it brings out what needs to be emphasized, and what will be of interest to your target market, written in a style that will appeal. They also will be skilled at making
special points
prospective consumer needs to know about.
Another reason for using an experienced third party is that in many cases, you are too much in
forest to see
trees, or did not get your degree in marketing! (Why would you have? You’re a business person, or professional, not a marketer!)
Here are a couple of examples from articles submitted this week to one of
popular article-bank websites where
writers could’ve used some assistance from a professional. Their names will not be given to protect
guilty:
1.“Imagine my surprise and delight this weekend though, when I just happened to glace [sic] at
website traffic stats of my oldest, and very first, domain name.” This glaring typo appeared in
article of someone advertising to write Internet copy for others. [sic] means “there’s an error here in
original, not in
way I copied it”.
2.“What really amazes me, with all
personal and professional development seminars people attend, from executives in corporate world, business owners and employees alike, very little investment has been made into
way they look … personal image.”
3.“The Final Word Looking successful is just as important as being successful.”
Ironically, as
last example is attempting to say, impression makes a difference, and you often don’t get a second chance. What
writers were trying to say had validity (I think), but because of
poor grammar and typos … well,
impression is a bad one.
One way you can really shine is to have good articles by you and about you on
Internet. They last a long time our there in cyberspace, so give it some thought.

©Susan Dunn, MA, Marketing Consultant Coach, http://www.webstrategies.cc . We will submit your articles on the Internet, and write articles and interviews. Automated, affordable, huge submission list. We edit and write ebooks, and do market launch on Internet. We design websites and sales pages. Mailto:sdunn@susandunn.cc for fees and more information.