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The most important point is that professional writer will also be experienced in marketing. She or he can then shape interview so that it brings out what needs to be emphasized, and what will be of interest to your target market, written in a style that will appeal. They also will be skilled at making special points prospective consumer needs to know about.
Another reason for using an experienced third party is that in many cases, you are too much in forest to see trees, or did not get your degree in marketing! (Why would you have? You’re a business person, or professional, not a marketer!)
Here are a couple of examples from articles submitted this week to one of popular article-bank websites where writers could’ve used some assistance from a professional. Their names will not be given to protect guilty:
1.“Imagine my surprise and delight this weekend though, when I just happened to glace [sic] at website traffic stats of my oldest, and very first, domain name.” This glaring typo appeared in article of someone advertising to write Internet copy for others. [sic] means “there’s an error here in original, not in way I copied it”.
2.“What really amazes me, with all personal and professional development seminars people attend, from executives in corporate world, business owners and employees alike, very little investment has been made into way they look … personal image.”
3.“The Final Word Looking successful is just as important as being successful.”
Ironically, as last example is attempting to say, impression makes a difference, and you often don’t get a second chance. What writers were trying to say had validity (I think), but because of poor grammar and typos … well, impression is a bad one.
One way you can really shine is to have good articles by you and about you on Internet. They last a long time our there in cyberspace, so give it some thought.
©Susan Dunn, MA, Marketing Consultant Coach, http://www.webstrategies.cc . We will submit your articles on the Internet, and write articles and interviews. Automated, affordable, huge submission list. We edit and write ebooks, and do market launch on Internet. We design websites and sales pages. Mailto:sdunn@susandunn.cc for fees and more information.