Development

Project design phase is followed by development phase, in which instructional designers, along with other members of project team, develop content of course. Instructional designers use information gathered and strategies decided in design phase to write course content. Support teams, such as graphic artists and SMEs, help instructional designers during course development, as and when their help is required.

Evaluation

In evaluation phase, effectiveness of project output is evaluated. Several mechanisms are used to collect feedback of students who have used instructional material developed during project. Some of these mechanisms are exit tests, feedbacks collected by company's marketing staff, and online feedback (in case of CBTs and WBTs). In addition to student feedback, product reviews conducted by various third party organizations help a company evaluate output of its ID project. The feedback received in evaluation phase can be used to identify flaws in development process and take corrective actions to rectify them.

Another set of activities that belong to evaluation phase involves evaluation of course content during project design and development phases. These evaluation phase activities include ID and language reviews conducted by reviewers, and technical reviews conducted by SMEs. Additionally, some companies conduct beta reviews of their ID products, in duration between completion of project and its release in market. The feedback received from these reviews helps development team to improve learning effectiveness of final output.

He had been completely unaware that his short manuscript, titled 'Jonathon Livingstone Seagull', had become a runaway best-seller.

Unfortunately, this success story had a sad sequel. Like many people who suddenly become wealthy, Richard Bach knew very little about managing money. He entrusted his new-found fortune to a financial advisor who led him astray, to tune of millions of dollars.

Within a few years he was broke, and With IRS hounding him for unpaid taxes he was forced to declare himself bankrupt. He signed away all future earnings from 'Jonathon Livingstone Seagull' to government, as well as rights to any future books he might write, and began arduous task of rebuilding his life.

But there was a happy ending: he sacked his financial advisor and wrote a string of new books that were also best-sellers: within a few years he was solvent again and able to buy back rights to all his books.

(c) 2002 by Michael Southon