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This is unique in retailing, but get it right and you have a formula for success.
Most retailers only have to concentrate on one or two generations and put picture together, but pet buyers and carers need special treatment and each group needs different requirements. That’s challenge of success in this retail sector.
What services do you include within retail sector, i.e. veterinary services, grooming services and care talks. Plus, what services do you provide to get customers to linger longer, i.e. café, restaurant, pet shows etc.
This is a retail sector that is growing and therefore innovation is inevitable.
John Stanley is a conference speaker and retail consultant with over 20 years experience in 15 countries. John works with pet retailers around the world assisting them with their merchandising, staff and management training, customer flow, customer service and image. Visit www.johnstanley.cc or email us on firstname.lastname@example.org.